Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional consultants offering top-of-the-line executive recruitment and selection services. We cater for the needs of a range of professionals seeking employment and work together to create effective solutions using our networks and strong client base.Job Summary
The successful candidate will be responsible for leading and executing brand activation strategies to ensure the company wins both in the shop and wins the shop.
This role focuses on activation across open markets, consumer and trade sampling, driving brand and BTL (Below-The-Line) activations, and spearheading visual merchandising initiatives.
Responsibilities
Market Activation
Brand Activation & BTL Execution
Visual Merchandising & In-Store Excellence
Trade Relations & Customer Engagement
Reporting & Budget Management
Reporting & Inventory Management
Event & Promotion Management
Key Performance Indicators (KPIs):
Sales Growth in Target Markets
Market Share
Activation ROI
Consumer and Trade Sampling Impact
Campaign Reach & Engagement
Merchandising Compliance Rate
In-Store Display Effectiveness
Inventory Management
Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is an advantage
5+ years of experience in field sales, trade marketing, or brand activation within the CPG industry.