Ecobank Transnational Incorporated (ETI), a public limited liability company, was established as a bank holding company in 1985 under a private sector initiative spearheaded by the Federation of West African Chambers of Commerce and Industry with the support of the Economic Community of West African States (ECOWAS). In the early 1980’s foreign and state-owned banks dominated the banking industry in West Africa. Commercial banks in West Africa owned and managed by the African private sector were a rarity. Its founders created ETI with the objective of filling this vacuum.
The Federation of West African Chambers of Commerce promoted and initiated a project to create a private, regional banking institution in West Africa. In 1984, Ecopromotions S.A. was incorporated. Its founding shareholders raised seed capital for feasibility studies and the promotional activities leading to the creation of ETI.Job Description
The Head, Digital Sales & Acquisition is responsible for driving the sale of digital products and deepening the adoption of digital channels for newly acquired customers as well as pushing the last mile delivery of sustainable capabilities around funds transfers, card-enabled mobile transactions, and other emerging payments along the customer journey/lifecycle.
The position is responsible for developing and execution of a digital go-to-market and sales strategy for the last mile delivery of our products and services, revenue growth, efficiency improvement and overall business process management as it affects Digital Sales & Acquisition via our digital channels including the Xpress Point app.
The Head, Digital Sales & Acquisition is expected to play a critical role in:
Optimizing our operating model for digital acquisition in line with market and growth opportunities
Ensuring a unique customer experience for prospective customers seeking our services via digital channels
Positioning the Xpress Point App and other digital acquisition channels as the core driver for client onboarding, fulfilment, servicing, and relationship management
Working closely with in-country stakeholders to drive onboarding, adoption, and overall digital penetration.
This position is responsible for implementation and execution of the digital sales strategy, last-mile delivery of our products and services, revenue generation, efficiency improvement and overall sales excellence.