Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity.
The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers.
The letters “L” and “G” in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG’s efforts to keep close relationships with our customers around the world.
The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG’s commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed.
Our logo is the fundamental visual expression used to identify LG. It expresses the quality and sophistication that is the hallmark of our products. It is simple, modern and distinctive. Consistent and proper usage of the logo is absolutely essential. The logo is symbolic of our steadfast reputation for excellence;
therefore, any variation of the logo diminishes the visual identity of LG Electronics and its products.
We have two versions of our logo:
Corporate Logo and 3D Logo.
The updated 3D Logo retains the heritage and equity of the Corporate Logo, while aligning with our new positioning. It was redrawn to strengthen the visual impact of our symbol and help communicate our attributes.About the job
The Marketing Asst. Manager / Manager needs to fully understand the market.
To Position No#1 CE Business in the region with full understanding of products and Market insight
Key Responsibilities:
[Marketing]
Brand management
Strategic IMC marketing campaign planning for new product launch
Marketing media mix optimization
Creative development and campaign management
Setting the key performance index and measure the effectiveness of the marketing activities.
enhancing website traffic and conversion based on understanding the key metrics of digital marketing
PR Planning and execution
[Digital & e-commerce]
Setting e-commerce strategy for segmented targeting and model mix
Managing e-commerce platform
Enhance traffic to the website and enhance the conversion through various marketing vehicles.
Marketing media mix optimization (including Google / Meta / Criteo / Affiliates)
Setting the key performance index and measure the effectiveness of the marketing activities.
Data analysis
Qualifications, Experience and Skills:
Experience: Minimum 5 years experience in similar role.
Education: Bachelor degree in Marketing or similar educational background / MBA is a plus.
Skills required:
Excellent PR / communication, presentation, negotiation and persuasion skills
Highly self-motivated and able to work both independently and within a team environment
Cultural awareness and comfortable working for global companies with complex reporting structure
High achiever, flexible, proactive and result oriented (complete tasks as per due date)
Excellent MS Office skills
Knowledge in Electronics market