MTN Nigeria is part of the MTN Group, Africa’s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company’s digital microwave transmission backbone, the 3,400 Kilometre Y’elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y’elloBahn has significantly helped to enhance call quality on MTN network.
Reports To: Manager – Regional Implementation Enugu
Division: MoMo Payment Service Bank (MoMo PSB)
Mission:
Responsible for the development and implementation of innovative marketing and trade initiatives. The role coordinates the execution of regional fintech and merchant strategies to drive OpCo’s value and growth aspirations. Supports the proposal of effective route-to-market options in the implementation of defined strategies for merchants; assists in the distribution of financial services and products through various channels; and coordinates the execution of regional trade marketing strategies to drive growth aspirations in the financial services space.
Description:
Assist in the evaluation baseline of Service Level Agreements (SLAs) and KPIs, when required.
Assist in the preparation of proposals on change initiatives, SLAs, policies, and procedures, when required.
Support the execution of the OpCo Fintech strategy in the territory to achieve business objectives, mind share, and loyalty in the region.
Assist in conducting demand planning, forecasting product performance for the upcoming year, and implementing plans to achieve the desired targets.
Execute territory-specific initiatives and assist in managing profitable and sustainable partnerships to ensure achievement of the fintech objectives in the region.
Execute OpCo-specific trade promotional activities to achieve push and pull effects for financial services products and services, and implement customer and channel reward and recognition initiatives.
Achieve Below the Line (BTL) visibility objectives across all outlet types and categories in the region through the effective execution of merchandising.
Undertake the collection and analysis of regional marketing surveys on current and new product concepts and assist in developing recommendations for future product development within the region.
Execute territory-specific MoMo PSB trade marketing initiatives to ensure achievement of the business objectives in the region.
Execute specific activities for the integration of Fintech strategy within all relevant channels in the region.
Prepare periodic reports on sales performance, profitability, and operator performance trends, and generate periodic channel assessment reports for channel performance reviews.
Ensure a standard look and feel across all fintech retail outlet types in the territory.
Ensure effective communication of the fintech proposition at the customer and retail layers of the distribution channel.
Ensure effective communication of the fintech services to customers, agents, and merchants within the region.
Education:
Degree (B.Sc. or HND) in any related discipline or its equivalent in the area of specialization
Relevant postgraduate qualifications are an advantage.
Experience:
3–7 years of work experience, which includes
A minimum of 2 to 3 years’ total experience in regional implementation or an allied field is required.
Experience in fintech, banking, or mobile money is preferred.
Experience working in a global or multinational enterprise with a good understanding of emerging markets is preferred.