Lifemate Nigeria tops the best Furniture Companies in Nigeria and offers hundreds of solid creations of custom furnishings in wood, ranging from the traditional to the modern design, all possessing a unique design, aesthetic with a contemporary touch such as furniture for a living room, dining room, bedroom complete, office furniture, kitchen cabinets, sanitary facilities, the goods and fixtures . Our company is specialized in the supply of furniture top of the range. We are now serving in the movable hotels, businesses, buildings and residential buildings. Our headquarters is located in Lagos and our branches in Port Harcourt, Abuja, Ibadan, Enugu, Kano and Ilorin. We are a company with basic skills in the production and marketing of complete movable household. We offer you various ranges of products at very affordable prices. We offer furniture of various styles manufactured on measurement at the request and designed by the artisans authentic having more than ten years of experience in the business; and the quality of our products is validated by the satisfaction of our customers who are always impressed beyond the expectations. We are very proud to achieve this level of satisfaction and we strive to continually provide furniture designed beyond their imagination. Lifemate furniture is your one stop shop for all your furniture full of home.Job Summary
The Franchise Market Development Officer will beresponsible for identifying, evaluating, and executing strategic opportunities to expand the company’s franchise network.
This role involves market research, partner recruitment, relationship management, and operational support to ensure successful franchise development and long-term growth.
The candidate will work closely with internal teams and potential franchise partners to meet organizational objectives and drive market expansion.
Job Responsibilities
Market Research & Analysis:
Conduct thorough market assessments to identify potential franchise opportunities.
Analyze competitive landscapes, consumer trends, and market demands.
Develop strategies to target priority regions for franchise expansion.
Franchise Partner Recruitment:
Identify, evaluate, and onboard qualified franchise partners.
Develop and execute outreach strategies to attract high-caliber franchisees.
Present franchise opportunities and negotiate terms.
Strategic Planning:
Create and implement growth strategies aligned with company goals.
Collaborate with internal teams to design and refine franchise business models.
Develop marketing plans to support franchise recruitment and brand awareness.
Relationship Management:
Serve as the primary point of contact for franchise partners.
Provide ongoing support to franchisees to ensure operational success.
Address franchise partner concerns and maintain strong, collaborative relationships.
Operational Support:
Assist franchisees in setting up operations, including training and compliance.
Ensure alignment with company standards, policies, and brand values.
Monitor franchise performance and provide guidance for improvement.
Reporting & Evaluation:
Track and analyze franchise performance metrics.
Prepare detailed reports for senior management on market development progress.
Evaluate franchise growth initiatives and recommend improvements.
Requirements
Educational Qualifications:
Bachelor’s Degree in Business Administration, Marketing, or related field.
Experience:
1 – 4years of experience in franchise development, business development, or related roles.
Proven track record in market analysis and franchise growth strategies.
Skills & Competencies:
Strong knowledge of franchise business models and regulations.
Excellent communication, negotiation, and relationship-building skills.
Analytical mindset with proficiency in market research and data interpretation.
Project management skills with the ability to handle multiple priorities.
Technical Proficiency:
Familiarity withMS Office Suite.
Other Requirements:
Willingness to travel extensively for market visits and franchise partner meetings.
High degree of self-motivation, adaptability, and problem-solving abilities.