Our client, a reputable International School located on the Mainland, Lagos, seeking to employ a resourceful and results-driven Marketing & Admissions Officer to oversee student recruitment, marketing campaigns, and parent communication. The ideal candidate will be creative, tech-savvy, and passionate about promoting educational services
Location: Mainland, Lagos (Onsite)
Main Duties and Responsibilities
Develop and execute field marketing activities in collaboration with the marketing executive/committee, targeting primary schools, religious centers, estates, malls, and other strategic locations.
Manage relationships with feeder schools, coordinate visits, open houses, sponsorships, and form sales.
Monitor and respond promptly to direct messages and inquiries on social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
Design and implement effective enrollment conversion and engagement plans to convert prospects into enrolled students.
Follow up with prospective parents via calls, SMS, WhatsApp, emails, and other channels, using pre-approved marketing materials.
Track and report enrollment statistics and conversion progress at every stage of the admissions pipeline.
Handle telephone, WhatsApp, and email inquiries related to admissions professionally and efficiently.
Draft timely and engaging content for weekly newsletters, website updates, Google My Business, and other platforms to keep parents informed of school activities and milestones.
Administer and analyze parent feedback surveys and prepare reports to support continuous improvement.
Regularly review and optimize communication channels to ensure all parents
receive timely and effective updates.
Job Specification
Minimum of B.Sc in Marketing, Communications, Public Relations, Education, or a related field.
Minimum of 3 years’ experience in a similar role, preferably in the education sector.
Excellent verbal and written communication skills
Strong digital marketing and social media management skills
Proficiency in tools like Google Workspace, Canva, MS Office, email platforms
Strong interpersonal skills and confidence in engaging with diverse stakeholders
Ability to work independently, manage multiple priorities, and meet deadlines
Data-driven mindset with strong attention to detail
Creative thinking and problem-solving abilities
Experience with CRM tools or student enrollment systems is an added advantage
