At Nigeria Distilleries Limited (NDL), we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them.Job Summary
The Brand Manager has the responsibility for ensuring the achievement of the company’s market share, brand equity, gross margin, brand awareness and penetration.
Responsibilities
Ensure the achievement of agreed-upon sales volumes and gross margins for the product group.
Ensure achievement of planned market share, profitability, awareness, and penetration to sustain market leadership.
Ensure efficient deployment of agreed brands spend to achieve the agreed level of profitability and brand equity.
Manage and motivate his team to increase their confidence level of vibrancy necessary to drive innovation.
Ensure the achievement of the designated brand image and equity in the marketplace to sustain competitive superiority.
Ensure the availability of agreed-upon products and stock-keeping units (SKUs) to avoid stockouts and minimise the falsification of any pack sizes.
Requirements
First degree.
An MBA in Marketing will be an added advantage.
Minimum of 5 years’ experience, out of which a minimum of 3 years should be in Brand Management experience, and 2 must have been in Sales with responsibility for Channel Management.
The person must:
Be data-driven, proficient with Microsoft Office suites and able to develop insights for data.
Be comfortable with travelling to different parts of the country.
Be organised to keep track of brand details.