Pathway Advisors Limited is a boutique investment banking firm that aims at integrating superior values of trust and honesty while providing exceptional Investment Banking services to identified clients which includes financial institutions, corporations and high-net-worth individuals. Our Vision is “To be the most respected Investment Banking Firm in Nigeriaâ€�. We are committed to building an organization with world-class skills and management capability to achieve the Company’s vision.Job Summary
The Digital Marketer is responsible for enhancing the digital visibility, brand reputation, and public image of Pathway Holdings Limited and its subsidiaries- Pathway Advisory Limited, Pathway Asset Management, and Fundbox Financial Services Limited. The role focuses on executing digital marketing initiatives, developing high-impact content, and supporting brand-building efforts across all online and offline communication channels.
Key Responsibilities
Digital Marketing Strategy & Execution
Develop and implement digital marketing plans to support brand awareness, product campaigns, investor education, and lead generation.
Manage and optimize online advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.).
Oversee SEO, SEM, and website optimization efforts to improve ranking and visibility.
Design and manage email marketing campaigns, newsletters, and automated drip sequences.
Content Development
Produce digital content including articles, blogs, infographics, campaign materials, newsletters, and marketing collaterals.
Simplify complex financial and investment topics into clear, engaging content for diverse audiences.
Collaborate with the Communications and Social Media teams to ensure consistency in messaging and branding across all platforms.
Brand & Reputation Management
Assist in protecting and enhancing the corporate reputation of the Group and its subsidiaries.
Conduct online sentiment analysis and monitor digital mentions of the brand.
Analytics & Performance Monitoring
Track and report the performance of digital campaigns and PR activities.
Analyze key metrics (traffic, leads, engagement, impressions, sentiment, conversions, etc.).
Provide data-driven recommendations to optimize digital and PR strategies.
Stakeholder & Internal Communications Support
Prepare communication materials for investors, partners, regulators, and clients.
Support internal communications including group-wide updates, newsletters, and staff engagement content.
Assist in organizing corporate events, webinars, and investor-related activities.
Collaboration & Cross-Functional Coordination
Work closely with the Corporate Communications, social media, Marketing, and Business Development teams.
Coordinate with external designers, media partners, digital agencies, and vendors where required.
Qualifications & Experience
Bachelor’s degree in marketing, Communications, Mass Communication, Business, or related field.
3-6 years experience in digital marketing, PR, or corporate communications, preferably within investment, financial services, capital markets, banking, or fintech.
Experience with digital marketing tools (Google Analytics, Email marketing platforms, Meta Business Suite, SEM tools).
Familiarity with PR practices, media interactions, and corporate communication standards.
Strong writing, editing, and storytelling skills.
Required Skills & Competencies
Solid understanding of financial services marketing and regulatory communication guidelines.
Excellent digital marketing skills (SEO, SEM, analytics, automation, paid ads).
Strong PR and media relations skills.
Exceptional writing and content creation abilities.
Data-driven mindset with strong analytical skills.
Creativity, attention to detail, and brand consistency.
Ability to work in a fast-paced, corporate environment.
High level of professionalism and discretion