SignalADoc Limited is a key player in the telehealth industry, providing best-in-class virtual healthcare solutions – Telemedicine and Vital Signs Monitoring – and maintaining an end-to-end network infrastructure for health and wellness. SignalADoc is seeking to hire an experienced Business Management/Administrative Personnel, with excellent business acumen to perform all administrative and clerical duties necessary for effective office management.
The ideal candidate will be responsible for developing and executing social media strategies that build brand awareness, increase engagement, and support product adoption particularly for our digital health services such as SignalADoc Chat.
This role requires a strong understanding of content strategy, audience engagement, health communication, and data-driven optimisation, with the ability to balance creativity and compliance in a regulated industry.
Key Responsibilities:
Strategy & Planning
Develop and execute a comprehensive social media strategy aligned with SignalADoc’s business and marketing goals
Create monthly and quarterly content calendars across platforms (Instagram, Facebook, LinkedIn, X, TikTok as applicable)
Identify content pillars that support education, engagement, trust, and conversion
Content Creation & Management
Create, curate, and publish engaging content including graphics, short videos, carousels, captions, and stories
Work with designers, video editors, doctors, and internal teams to produce accurate, compliant health content
Ensure consistency in brand voice, tone, and visual identity across all platforms
Community Management
Manage daily engagement including comments, messages, mentions, and reviews
Respond to audience questions in a timely, professional, and brand-aligned manner
Escalate medical or sensitive queries appropriately in line with internal guidelines
Campaign Execution
Support awareness, engagement, and conversion campaigns for products such as SignalADoc Chat
Collaborate with performance marketing teams on social ad creatives and messaging
Support influencer collaborations and campaign rollouts
Analytics & Reporting
Track, analyse, and report on social media performance metrics (reach, engagement, CTR, conversions)
Use insights to optimise content, posting schedules, and audience targeting
Prepare weekly and monthly performance reports with actionable insights
Compliance & Best Practices
Ensure all health-related content follows medical, ethical, and regulatory guidelines
Stay updated on social media trends, platform updates, and best practices in health communication
Protect user privacy and ensure sensitive conversations are handled appropriately
Requirements
Proven experience as a Social Media Manager or Digital Content Manager (minimum 2–4 years)
Strong understanding of major social media platforms and their algorithms
Experience creating content for Instagram, Facebook, and LinkedIn
Ability to write clear, engaging, and audience-friendly copy
Basic understanding of analytics tools (Meta Business Suite, Google Analytics, LinkedIn Analytics, etc.)
Strong organisational and time-management skills
Ability to work independently and meet deadlines
Experience working with designers, editors, and cross-functional teams
Preferred Qualifications
Experience working in healthcare, health-tech, or regulated industries
Understanding of telemedicine or digital health products
Experience managing paid social campaigns or collaborating with media buyers
Knowledge of content compliance and medical communication standards
Experience with influencer marketing and community growth strategies
Familiarity with tools such as Canva, Hootsuite, Buffer, Sprout, or similar
Background in marketing, communications, digital media, or related fields