SignalADoc Limited is a key player in the telehealth industry, providing best-in-class virtual healthcare solutions – Telemedicine and Vital Signs Monitoring – and maintaining an end-to-end network infrastructure for health and wellness. SignalADoc is seeking to hire an experienced Business Management/Administrative Personnel, with excellent business acumen to perform all administrative and clerical duties necessary for effective office management.This role is highly data-driven and focused on growth. The ideal candidate understands how to build full-funnel digital campaigns, leverage paid and organic channels, analyse performance, and continuously optimise for better results in a regulated healthcare environment.
Key Responsibilities:
Digital Strategy & Growth
Develop and execute full-funnel digital marketing strategies (awareness → engagement → conversion → retention)
Translate business goals into measurable digital marketing campaigns
Identify growth opportunities across paid, owned, and earned channels
Paid Media & Performance Marketing
Plan, execute, and optimise paid campaigns across platforms such as Google Ads, Meta (Instagram & Facebook), LinkedIn, and other relevant channels
Manage budgets, bidding strategies, targeting, creatives, and campaign structure
Optimise campaigns for key metrics such as CTR, CPA, ROAS, and conversions
Campaign Management
Lead digital campaigns for SignalADoc products (e.g. Chat Service, Video Health Platform, App features)
Collaborate with social media, content, and creative teams to develop high-performing ad creatives and messaging
Run A/B tests on ad creatives, landing pages, and messaging
Analytics, Reporting & Optimisation
Track and analyse performance using tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and CRM dashboards
Prepare weekly and monthly reports with insights and recommendations
Use data to continuously optimise campaigns and improve conversion rates
Website, Funnel & Conversion Optimisation
Optimise landing pages, click-to-WhatsApp funnels, and user journeys
Improve lead quality and reduce drop-offs across the funnel
Work with product and engineering teams to support growth experiments
Audience Targeting & Retargeting
Build and manage custom audiences, lookalike audiences, and retargeting funnels
Leverage user behaviour data (site visits, video views, chat initiations) for campaign optimisation
Compliance & Best Practices
Ensure all marketing activities comply with healthcare advertising guidelines and data privacy standards
Work closely with clinical and legal teams to ensure accuracy of health-related messaging
Requirements
3–5 years of experience in digital marketing, performance marketing, or growth roles
Strong experience running paid ads on Meta and Google (LinkedIn is a plus)
Solid understanding of marketing funnels and conversion optimisation
Experience analysing campaign data and turning insights into action
Ability to manage budgets and report ROI effectively
Strong communication and collaboration skills
Experience working with content, design, and product teams
Preferred Qualifications
Experience in health-tech, fintech, or other regulated industries
Hands-on experience with click-to-WhatsApp campaigns and conversational funnels
Knowledge of CRM tools, marketing automation, and attribution models
Experience with A/B testing tools and conversion rate optimisation (CRO)
Familiarity with SEO, email marketing, and lifecycle marketing
Background in marketing, business, data analytics, or related fields
What Success Looks Like in This Role
Consistent growth in qualified leads and chat initiations
Improved conversion rates from engagement to paid users
Reduced customer acquisition costs (CAC)
Clear reporting and actionable insights that guide business decisions
Scalable digital marketing systems that support long-term growth