CSB is a dynamic short-term rental platform revolutionizing the shortlet industry. We connect property owners with guests seeking quality short-term accommodations, providing a seamless booking experience and exceptional service standards.About the Role
We’re seeking an experienced Marketing Manager who understands the short-term rental marketplace industry to accelerate our platform growth, increase host acquisition, and drive guest bookings.
Key Responsibilities
Develop and execute comprehensive marketing strategies for both supply-side (property hosts) and demand-side (guests) growth
Create and manage multi-channel campaigns to attract new property listings to the CSB platform
Drive guest acquisition through targeted digital marketing, content marketing, and performance campaigns
Optimize our platform presence through SEO and conversion rate optimization
Manage paid advertising campaigns (Google Ads, Meta, TikTok) with focus on user acquisition costs and lifetime value
Build brand awareness and differentiate CSB from competitors like Airbnb in the marketplace
Develop partnerships with property management companies and individual hosts
Create compelling content showcasing success stories from hosts and guest testimonials
Implement referral programs and loyalty initiatives to drive organic growth
Analyze marketplace metrics including booking rates, host retention, and guest satisfaction
Coordinate email marketing campaigns for host onboarding, guest engagement, and reactivation
Monitor competitor strategies and identify market opportunities
Required Qualifications
4+ years of marketing experience in marketplace platforms, shortlet industry, or hospitality tech
Proven experience with two-sided marketplace dynamics (supply and demand)
Deep understanding of the short-term rental industry and competitor landscape (Airbnb, Booking.com, VRBO)
Track record of scaling user acquisition with measurable ROI
Proficiency in digital marketing tools, analytics platforms, and marketing automation
Experience with growth hacking strategies and viral marketing techniques
Strong analytical skills with ability to interpret data and optimize campaigns
Excellent storytelling and content creation abilities
Preferred Skills
Experience marketing a tech platform or SaaS product
Knowledge of marketplace KPIs (take rate, GMV, liquidity, engagement metrics)
Background in community building and host relations
Understanding of payment systems and trust & safety in marketplaces
Familiarity with property management systems integration
What We Offer
Opportunity to shape the marketing strategy of a growing platform
Competitive salary and performance incentives
Work with a dynamic team disrupting the short-term rental industry
Professional development and growth opportunities