A Global staffing agency located in LagosJob Description
We are looking for a strategic and commercially driven Head of Digital to lead our digital presence, build brand authority, and drive measurable lead generation across Africa.
This is a senior leadership role, not a routine marketing position. You will own the company’s digital strategy end-to-end, translating content, campaigns, and platforms into a clear revenue pipeline.
Role Overview
As Head of Digital, you will sit at the intersection of brand, business development, and technology, leading a team and building a high-impact digital ecosystem that attracts, engages, and converts B2B clients across manufacturing, investment advisory, and consulting services.
Key Responsibilities
Digital Strategy & Growth:
Develop and execute a full digital strategy (content, social, SEO, email, paid media) aligned with revenue goals
Define OKRs, budgets, and performance targets
Align digital efforts with Business Development to drive lead generation.
Brand Authority & Content:
Position the company as a thought leader across LinkedIn, YouTube, and web platforms
Oversee content strategy (articles, case studies, videos, insights)
Drive SEO strategy to increase visibility and organic traffic.
Lead Generation & Conversion:
Build and optimize B2B marketing funnels (awareness → conversion)
Manage CRM-integrated lead pipelines and email marketing campaigns
Run and optimize paid campaigns (LinkedIn, Google, Meta)
Improve website performance and conversion rates
Team Leadership & Operations:
Lead and manage a team (Social Media, Content, Growth, Video)
Establish content systems, workflows, and performance standards
Manage resources, timelines, and output quality.
Analytics & Reporting:
Track and report on key metrics (traffic, leads, conversion, ROI)
Build dashboards and provide data-driven insights to leadership
Continuously optimize performance based on analytics.
Requirements
Bachelor’s Degree in Marketing, Communications, Business, or related field
8–10years’ experience in digital marketing with 5–6years in a leadership role
Proven track record in B2B lead generation and content-driven marketing
Strong knowledge of SEO, CRM tools (HubSpot/Salesforce), Google Analytics, and paid ads
Experience managing and developing digital teams.
What We’re Looking For:
Strong commercial mindset (focus on revenue, not vanity metrics)
Strategic thinker with hands-on execution ability
Excellent leadership and stakeholder management skills
Data-driven, innovative, and highly accountable.