Expertise & Experience for best results.
Building Africa’s economy through innovative technology solutions.Job Purpose
The Digital & Email Marketer is responsible for driving measurable business growth through digital channels by generating qualified leads, improving customer acquisition, and contributing directly to revenue.
This role is highly performance-driven and target-based, requiring a disciplined, data-led professional who can translate marketing activities into clear commercial outcomes.
The role also ensures strong alignment between marketing execution and sales results, with a clear focus on accountability and continuous performance improvement.
Responsibilities
Lead Generation & Customer Acquisition:
Develop and execute digital marketing strategies to generate qualified leads across multiple channels
Manage paid and organic campaigns to drive high-quality traffic and conversions
Continuously optimize campaigns to improve cost per lead (CPL) and acquisition efficiency
Ensure all marketing efforts are aligned to clearly defined lead and acquisition targets
Email Marketing & Conversion:
Design and execute email campaigns focused on lead nurturing and conversion
Build automated workflows to move prospects through the sales funnel effectively
Segment audiences to ensure targeted, relevant, and high-converting communication
Optimize email performance through testing and continuous improvement
Revenue Contribution & Sales Alignment:
Work closely with Sales/Business Development teams to ensure marketing-generated leads convert to revenue
Align campaigns with sales priorities and revenue targets
Track and report on marketing-attributed revenue and pipeline contribution
Support conversion optimization initiatives to improve lead-to-customer conversion rates
Campaign Performance & Optimization:
Plan, execute, and continuously improve digital campaigns based on performance data
Identify underperforming campaigns and implement corrective actions quickly
Conduct A/B testing and experimentation to improve results across all channels
Ensure all campaigns are results-driven, measurable, and optimized for ROI
Analytics, Reporting & Accountability:
Track, analyze, and report on key performance metrics including:
Leads generated
Conversion rates
Cost per acquisition (CPA)
Revenue contribution
Maintain clear and accurate reporting on campaign performance and customer engagement
Provide weekly and monthly performance reports with actionable insights
Ensure full visibility of marketing impact on business outcomes
Continuous Improvement & Performance Management:
Take ownership of performance gaps and implement structured improvement actions
Apply data-driven insights to refine strategies and improve outcomes
Maintain a high level of accountability for meeting defined targets
Proactively identify opportunities to improve efficiency and effectiveness.
Performance Expectations (KPIs & Targets)
This role operates under a strict performance management framework, with clear expectations to address the following critical areas:
Lead Generation Targets:
Generate a consistent volume of qualified leads from digital channels (monthly targets defined)
Achieve agreed cost per lead (CPL) benchmarks
Ensure leads meet quality standards for conversion.
Customer Acquisition & Conversion Targets:
Improve lead-to-customer conversion rates
Deliver measurable growth in customer acquisition numbers
Support Sales in achieving conversion and pipeline targets.
Revenue Contribution Targets:
Demonstrate direct and traceable revenue impact from marketing activities
Contribute to monthly and quarterly revenue targets
Improve marketing ROI across all campaigns.
Campaign Performance & Reporting Targets:
Maintain accurate, timely, and transparent reporting on all campaigns
Deliver weekly performance updates and monthly reports
Ensure all marketing activities are data-backed and performance-driven.
Key Performance Improvement Focus Areas
To address prior performance gaps, success in this role will require:
Consistent generation of qualified leads from digital channels
Clear and measurable revenue contribution from marketing efforts
Strong alignment between marketing activities and sales outcomes
Improved visibility, tracking, and reporting of campaign performance.
Qalifications & Experience
Bachelor’s Degree in Marketing, Business, or related fields
3 – 5 years of experience in digital and email marketing
Proven track record of delivering measurable results in lead generation and revenue growth
Experience working in target-driven, performance-managed environments.
Technical Skills
Proficiency in:
Email marketing and automation tools (e.g., Mailchimp, HubSpot)
Digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
Analytics tools (Google Analytics, CRM systems)
Strong understanding of:
Conversion optimization
Sales funnel management
Campaign performance tracking.
Core Competencies:
Strong results orientation and accountability
Data-driven decision-making
Analytical thinking and problem-solving
Execution discipline and attention to detail
Effective collaboration with sales and cross-functional teams.