LAPO Microfinance Bank is a pro-poor financial institution committed to the social and economic empowerment of low-income households through provision of access to responsive financial services on a sustainable basis. The Institution was established in the late 1980s as a Non-Governmental Organization (NGO) by Godwin Ehigiamusoe in response to the effects of the implementation of the Structural Adjustment Programme (SAP) in 1986.
In 2010, LAPO MfB obtained the approval of the Central Bank of Nigeria (CBN) to operate as a state microfinance bank and in 2012, it got an approval as a national microfinance bank. Over the years, LAPO MfB has emerged as a leading institution delivering a range of financial services to over a million people in Nigeria.
Our Vision/Mission: Improving lives
The LAPO MfB family share mutual core values that are centred on:
Integrity
Innovativeness
Simplicity
Excellence
Customer-centerednessJOB OBJECTIVE/SUMMARY
The Head of Marketing will be responsible for developing and executing comprehensive marketing strategies to drive the sales of LAPO MfB products and services.
The role focuses on leading market research, optimizing the marketing mix, and ensuring the bank maintains a competitive advantage.
The position also requires strong relationship management skills to strengthen customer acquisition and retention, while transitioning the marketing approach from transactional to relationship-driven growth for sustained profitability.
DUTIES & RESPONSIBILITIES
Researches and analysis a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
Identifies the appropriate media channels where each product or service’s marketing materials can be delivered to the public in a cost-effective manner
Involves in the New Product Development (NPD) process, and enforces brand marketing guidelines throughout each product lifecycle to ensure the product is relevant at each phase
Provides expert direction and insight to marketing staff members throughout each project or campaign
Acts as a go-to resource for up-to-date, accurate research and market information
Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
Adjusts marketing plans as needed to respond to data tracking efforts