N.A.C.K is an acronym for the Nigerian Articulate Culture Kullection. She is a casual fashion brand from Nigeria in Africa, the first brand from Luto Tailo group.
N.A.C.K is a clothing company that is into the manufacturing of clothes and accessories for gentlemen, ladies and kids.
In desperate times (2006), she was birthed to solve a complex problem – creating a unified identity for the diverse cultures of Nigeria and Africa at large.Description
We are looking for a Head of E-Commerce and Growth Marketing to build, manage, and scale NACK’s digital commercial engine.
If you are a growth leader who lives in Shopify, understands performance marketing inside out, and actively leverages AI and automation to drive acquisition, conversion, and retention—this is your stage.
Responsibilities
Should you take this on, here is what you’ll do:
E-Commerce & Revenue Ownership: Own the commercial performance, merchandising, and overall growth of NACK’s Shopify platform.
Growth & Performance Marketing: Plan and execute digital marketing strategies, managing paid campaigns across Meta, TikTok, Google, and retargeting channels to optimize CAC and ROAS.
AI & Automation Systems: Deploy practical AI tools, automations, and digital workflows to streamline conversion, customer journeys, abandoned cart recovery, and operational efficiency.
Retention & Lifecycle: Build high-converting email, remarketing, and retention flows to boost repeat purchases and Customer Lifetime Value (LTV).
Cross-Functional Collaboration: Partner closely with sales, creative, content, and product teams on campaign planning, photoshoots, events, and brand activations.
Global Scaling: Build a robust, scalable digital system capable of taking NACK’s local presence to a global customer base.
Wh We Are Looking For
Proven experience driving revenue growth in e-commerce, performance marketing, or digital growth roles (fashion, retail, or consumer brand experience is a major plus).
Expert-level hands-on proficiency with Shopify and e-commerce analytics.
Deep understanding of paid media management, conversion rate optimization (CRO), and customer journey mapping.
Forward-thinking mindset with practical knowledge of AI tools, AI agents, and e-commerce automations.
Strongly commercial, data-driven, and focused on measurable ROI and business impact.
Keyy Metrics will own:
Online Revenue, Conversion Rate (CR), and Average Order Value (AOV)
CAC, ROAS, and Paid Channel Contribution
Repeat Purchase Rate, LTV, and Cart Recovery Performance
Successful deployment of AI-enabled growth and automation workflows