Created by the Howdy Corporation in St. Louis, MO, 7UP was an optimistic venture from the very start. After great success with the Howdy Orange drink, company founder C.L. Grigg decided to try his luck with lemons and limes. C.L. Grigg spent more than two years testing over 11 different formulas, all in search of a drink that was refreshing enough to prove irresistible to the people of Missouri and the world at large. In 1929, C.L. Grigg’s bubbliest drink was born. The public quickly developed a taste for Grigg’s caramel colored lemon-lime soda. Bib-Label Lithiated Lemon-Lime Soda sold, and sold well. As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP. Early advertising featured a winged 7UP logo with copy that read “a glorified drink in bottles only. Seven natural flavors blended into a savory, flavory drink with a real wallop.” The drink was so successful by 1936 that Grigg changed the name of The Howdy Corporation to The Seven-Up Company. By the late 1940s, 7UP had become the third best-selling soft drink in the world. In the decades to follow, 7UP developed iconic branding, setting it apart from industry front-runners. In 1967, 7UP brought the phrase UNCOLA into the national vernacular. The UNCOLA campaign set 7UP apart from its competition and became part of a counter cultural that symbolized being true to yourself and challenging the status quo. Always at the frontier of taste and pop culture, 7UP was also among the first sodas to introduce sugar-free and caffeine free options. Through the years, advertising for 7UP featured everything from a cartoon mascot named Spot, to the “It’s an Up thing” and “Make 7UP yours” taglines.
Job Brief
The Regional Sales Manager is to ensure effective and efficient management of sales operation through prompt order generation and delivery of products to customers.
They are to ensure safety and judicious use of company properties in sales department.
Responsibilities
The Regional Sales Manager is responsible for leading the sales and distribution strategy for products sold through Distributors and other customers within the assigned territory.
Build and maintain strategic partnerships with customers and drive customer satisfaction through superior service and execution.
Achieve agreed distribution level of all SBC products and surpass KPI targets within assigned territory.
Drive total profitable growth in accordance with both long range and annual sales plan.
Assist in the delivery of key business metrics (i.e. Category Share) in a manner that is consistent with the strategic direction of the business.
Handle a large sales team & develop them by building right skills through coaching & motivating them so they have appropriate sales capability to deliver their objectives.
Grows level of customer satisfaction, maintains win/win business relationship, and ensures effective communication with all key buying influences.
Prepare and review the annual budget for the area of responsibility
Analyze regional market trends and discover new opportunities for growth
Address potential problems and suggest prompt solutions
Suggest new services/products and innovative sales techniques to increase customer satisfaction
Requirements
B.Sc Degree / HND in Sales, Business Administration, or relevant field
Minimum of 7 years beverage sales experience in territory and distributor management with a proven track record
Ability to measure and analyze key performance indicators (ROI and KPIs)
Familiarity with Ms Office.
Understanding of store operations
Ability to lead and motivate a high-performance sales team
Excellent communication skills
Strong organizational skills with a problem-solving attitude.
A post graduate degree in a relevant field will be an advantage.