Created by the Howdy Corporation in St. Louis, MO, 7UP was an optimistic venture from the very start. After great success with the Howdy Orange drink, company founder C.L. Grigg decided to try his luck with lemons and limes. C.L. Grigg spent more than two years testing over 11 different formulas, all in search of a drink that was refreshing enough to prove irresistible to the people of Missouri and the world at large. In 1929, C.L. Grigg’s bubbliest drink was born. The public quickly developed a taste for Grigg’s caramel colored lemon-lime soda. Bib-Label Lithiated Lemon-Lime Soda sold, and sold well. As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP. Early advertising featured a winged 7UP logo with copy that read “a glorified drink in bottles only. Seven natural flavors blended into a savory, flavory drink with a real wallop.” The drink was so successful by 1936 that Grigg changed the name of The Howdy Corporation to The Seven-Up Company. By the late 1940s, 7UP had become the third best-selling soft drink in the world. In the decades to follow, 7UP developed iconic branding, setting it apart from industry front-runners. In 1967, 7UP brought the phrase UNCOLA into the national vernacular. The UNCOLA campaign set 7UP apart from its competition and became part of a counter cultural that symbolized being true to yourself and challenging the status quo. Always at the frontier of taste and pop culture, 7UP was also among the first sodas to introduce sugar-free and caffeine free options. Through the years, advertising for 7UP featured everything from a cartoon mascot named Spot, to the “It’s an Up thing” and “Make 7UP yours” taglines.
Responsibilities
Planning and executing merchandising strategies to optimize product assortments and maximize sales and profitability.
Analysing market trends, customer preferences, and sales data to make informed decisions on product selection, pricing, and inventory management.
Ensure compliance on merchandising new Planogram and POSM.
Training and Development for Merchandisers every Quarter across all regions.
Create item and category planning; evaluate assortments and update as needed.
Maintain accurate and timely reporting for upper management.
Collaborating with cross-functional teams, including product development, marketing, and sales, to align merchandising strategies with overall business objectives.
Overseeing product presentation and visual merchandising to create compelling and attractive displays that enhance the overall shopping experience.
Monitoring competitor activities and market trends to stay ahead in the market and identify new opportunities for growth.
Any other task as assigned by management.
Requirements
BSc / HND in Business Administration, Marketing course, or any relevant field.
4 years+ experience in merchandising management.
Knowledge of market trends and principles.
Membership of relevant professional bodies.
Excellent leadership/coaching skill
Good communication skills
Negotiation skill
Goal oriented and target driven.