Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products.Job Brief:
The Area Sales Manager (ASM) is responsible for driving sales growth. market expansion. distributor performance, and execution excellence within the assigned territory.
The role ensures effective implementation of company sales strategies, achievement of volume and value targets, and strong team leadership to deliver sustainable business results.
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Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products.Job Description
The Area Sales Manager is responsible for overseeing sales operations within a designated geographical area, ensuring the achievement of sales targets, developing and maintaining relationships with key clients, and leading a team of sales representatives.Â
The role requires strategic planning, market analysis, and consistent execution of sales strategies to drive business growth and market penetration.
Responsibilities
Sales Strategy and Execution:
Develop and implement sales plans to meet or exceed targets for the assigned area.
Analyze market trends, competitor activities, and customer needs to identify growth opportunities.
Monitor sales performance metrics and take corrective actions as needed.
Team Leadership and Development:
Recruit, train, and manage a team of sales representatives or executives.
Conduct regular performance reviews, providing coaching and feedback to enhance productivity.
Motivate and inspire the team to achieve sales goals and maintain a high-performance culture.
Client and Relationship Management:
Build and maintain strong relationships with key accounts, distributors, and channel partners.
Address client concerns and resolve issues to ensure customer satisfaction.
Identify and develop new business opportunities within the area.
Operational Management:
Monitor inventory levels and coordinate with the supply chain to ensure product availability.
Ensure adherence to company policies, compliance regulations, and pricing guidelines.
Provide accurate sales forecasts and reports to senior management.
Market Intelligence:
Stay updated on industry developments, market conditions, and competitor strategies.
Provide actionable insights and recommendations to improve market positioning and product offerings.
Qualifications
Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
Proven experience in sales management, preferably in [industry, e.g., FMCG, retail, etc.].
Strong leadership and team management skills.
Excellent communication, negotiation, and interpersonal skills.
Analytical mindset with the ability to interpret sales data and trends.
Proficiency in CRM tools and MS Office applications.
Ability to work under pressure and meet tight deadlines.
Willingness to travel extensively within the assigned area.
Key Performance Indicators (KPIs):
Achievement of sales targets and revenue growth.
Customer retention and satisfaction levels.
Team performance and development metrics.
Market share improvement in the designated area.
Compliance with operational and reporting standards.
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