LONTOR establish a successful image store in Lagos, Nigeria. We have successfully operated the image store for four and a half years now, and are proud that we’re not only still in business, but growing.
As a reliable brand, LONTOR has been committed to providing high-quality, energy-efficient, convenient lighting and emergency household electrical products for the Nigerian consumer. With good quality and beautiful design, LONTOR today is welcomed by Nigeria market.
While many people think that LONTOR can’t cater customer demand for a long time, it isn’t. We regularly do customer satisfaction investigation to know more about customer demand. For instance, we had a large survey last year and get a lot information from the final customer. Having these information, we have developed many new series of products which are satisfied by a number of consumer in Nigeria.
LONTOR promotion efforts on local advertisement have also been very successful, bringing customers to the store and building credibility. LONTOR has done extensive advertising in the street, the main building and the main bridge. All the promotions make LONTOR being a stronger brand.
“Our business philosophy is to provide emergency products at a fair price,” Lucy, LONTOR manager says. “We will bring the best products to the customer, but the price will be reasonable.”Key Responsibilities
Sales & Revenue Growth:
Achieve monthly, quarterly, and annual sales targets within the assigned territory.
Develop and execute territory sales plans aligned with company objectives.
Identify new business opportunities and expand market penetration.
Distributor & Channel Management:
Manage and develop relationships with distributors, wholesalers, and key retail partners.
Monitor distributor performance and ensure compliance with company policies.
Support distributors in stock planning, product availability, and market expansion.
Market Development:
Identify and open new retail outlets and key accounts.
Conduct regular market visits to monitor product visibility, pricing, and competitor activity.
Ensure proper merchandising and brand presence in stores.
Team & Field Operations:
Supervise sales representatives and field promoters within the area (if applicable).
Provide coaching, training, and performance monitoring for field teams.
Ensure proper execution of promotions and trade marketing activities.
Reporting & Analysis:
Prepare weekly and monthly sales reports.
Analyze sales performance, market trends, and competitor activities.
Provide actionable insights and recommendations to management.
Customer Relationship Management:
Build strong relationships with key customers and stakeholders.
Resolve customer issues related to product supply, pricing, or service.
Maintain a high level of customer satisfaction and loyalty.