Ubereness has come into inception in the year 2016. With a focus of establishing high quality and affordable food segment mainly focusing into Confectionary, Milk, Cookies – Biscuits, Wafers, Carbonated and Non-Carbonated drinks. The company has started its operations in Nigeria’s largest demographic city Ibadan at Oyo State. Ubereness has a capacity to distribute its brands Milk quick, Foremost, Costa, Tea Pot, PoP IT, Aquaness throughout West Africa region in more than 15 countries. Ubereness strives to become the well-loved brands across West Africa. Ubereness has its headquartered in Lagos and a group company of Givanas which also operates in various business segments including Laundry and Toilet Soap, Liquid Soaps, Home Care Products and also is one of the largest Trading Company distributing it products across Nigeria.Job Summary
The Area Sales Manager (ASM) is responsible for managing sales operations, expanding product penetration, and building strong customer relationships within the assigned area.
This role supports the Territory Sales Manager in executing sales strategies, supervising sales representatives, and ensuring the company’s soap and household products are well represented in the market.
The position requires someone with strong knowledge of the soap manufacturing or FMCG market, excellent leadership abilities, and a proven capacity to meet and exceed sales targets.
Key Responsibilities & Accountability
Sales Execution: Drive sales within the assigned area to meet volume, revenue, and market share objectives.
Team Management: Supervise, guide, and motivate Sales Representatives to achieve performance targets and KPIs.
Customer Relationship Management: Maintain and strengthen relationships with key trade customers and retail partners.
Market Monitoring: Track competitor activities and market trends to provide actionable insights.
Promotional Activities: Ensure successful execution of trade promotions and marketing initiatives.
Reporting: Maintain accurate sales records and submit timely performance reports.
Requirements & Qualifications
Bachelor’s Degree in Business Administration, Marketing, or related fields
Minimum of 4 years’ experience in sales, preferably in soap manufacturing or FMCG industries.
Demonstrated ability to manage sales teams and achieve targets.
Strong communication, interpersonal, and organizational skills.
Proficiency in Microsoft Office Suite.
Willingness to travel within the assigned area in Lagos.
Competencies:
Team Leadership – Effectively manages and motivates field sales teams.
Execution Excellence – Delivers results with speed and accuracy.
Customer Focus – Builds strong relationships and delivers on customer needs.
Market Awareness – Understands local market dynamics and consumer buying behaviour.
Problem-Solving – Quickly addresses challenges and finds practical solutions.
Analytical Thinking – Leverages market data to inform and optimize sales strategies
Skills:
Area sales planning and execution.
Retail and distributor relationship management.
Negotiation and closing skills.
Trade marketing execution and merchandising.
Sales performance tracking and reporting.