ReelFruit’s had its humble beginnings in a small apartment in Surulere, Lagos. In 2012, our founder birthed the idea of a new snack company; A first-of-its-kind that would offer dried fruit snacks, made in Nigeria but sold to the world. With this dream in mind, we launched our first range of dried mango and pineapple in March 2013, our first lucky break came from Prince Ebeano Supermarket, Lekki, who stocked our products – and the rest is history.
Today, we have a range of over 10 SKUs retailed in over 250 stores nationwide and have served our snacks on local and international airlines, schools, hotels and restaurants.Description
The B2B Sales Lead will implement strategic plans to grow the B2B channel, onboard corporate accounts, and drive market penetration through effective customer engagement, sales growth, and data-driven decision-making. The role requires strong communication skills, a collaborative spirit, and a results-oriented approach to achieving the company’s goals.
Duties & Responsibilities
Strategic Channel Development:
Execute strategic plans set by the Channel Development Manager to achieve B2B channel growth objectives.
Identify and recruit qualified corporate accounts for onboarding to expand distribution channels.
Drive the recruitment and expansion of the input customer base to meet business growth targets.
Sales and Customer Engagement:
Upsell and cross-sell products to existing customers in line with defined growth objectives.
Ensure strong relationships with customers by addressing their needs promptly and providing exceptional service.
Market Analysis and Reporting:
Conduct timely market surveys to identify market trends, customer preferences, and the competitive landscape.
Develop and present comprehensive sub-channel performance reports on a weekly/monthly basis to track key metrics.
Trade Investment Ownership:
Manage investments in trade channels to deliver the desired ROI while optimizing resource allocation.
Collaboration and Communication:
Liaise with internal stakeholders, including Sales, Marketing, Production, and Finance teams, to ensure alignment on strategies and activities.
Regularly update the Channel Development Manager and other stakeholders on progress and challenges.
Educational Qualifications, Experience & Requirements
Minimum of B.Sc./BA or HND in Marketing, Business Administration, or a related field.
Minimum of 3 – 4years of experience in FMCG, with expertise in modern trade, open markets, and distribution channels.
Strong analytical and numerical skills; data-driven decision-making ability.
Excellent communication and interpersonal skills.
Proficiency in MS Office and relevant software applications, including ERP systems.