Lafarge Africa Plc is a leading Sub-Saharan Africa building solutions Company and member of the LafargeHolcim group. The vision of Lafarge Africa Plc is to be the most trusted and preferred partner of African construction professionals and home builders by delivering cement, concrete, aggregates and other building solutions that are best in quality, environmentally sustainable and nationwide available at affordable cost. Making urbanization a success is one of the challenges of this century and at LafargeHolcim, our ambition is to contribute to Building Better Cities. As a world leader in building materials, LafargeHolcim supports the metamorphosis of cities with innovative solutions that provide cities with more housing, making them more compact, more durable, more beautiful and better connected. For many years, Lafarge Africa Plc has been committed to a deliberate strategy of sustainable development that combines industrial know-how with performance, value creation, respect for employees and local cultures, environmental protection and the conservation of natural resources and energy. We put certain values at the forefront of the way we do business viz: health and safety, environmental protection, corporate governance (Ethics) and social responsibility (in the areas of education, health, youth empowerment, and shelter). We develop a highly competent workforce to operate our plants and businesses, through intensive training and exchange programmes. The company is committed to progress and attentive to the ever- changing needs of local communities. This is demonstrated by contributing to the improvement of their quality of lives in a sustainable manner through setting up local development programmes in key areas that have direct impacts on socio-economic well being of the people and their environment. More importantly, Lafarge Africa Plc endeavors to create more value for our customers, providing them with innovative and high quality products and solutions. Our well-known brands – Ashaka Portland Limestone Cement, Elephant Cement, Powermax Cement, Supaset Cement, UniCem Cement as well as Readymix Concrete and Aggregates – all stand for quality, consistency and long term strength which help deliver solutions that contribute to more housing for people, more compact buildings, better connected communities, more beautiful structures and more durable construction. For our concrete operations, we leverage on the Group’s 50 years of experience in innovative concrete solutions and this puts us in the position to provide quality solutions that are designed to meet the specific needs of today’s builders. Today, Lafarge Readymix operations have a production capacity of 3.5 cubic million metric tonnes in Nigeria. Building solutions Lafarge works with all actors in the building industry of Nigeria, from do-it-yourself builders to large construction companies, architects and local artisans. Whether supplying high-quality cement to a craftsman or helping leading architects explore and deliver creative possibilities, Lafarge Africa Plc is committed to providing solutions that fit the needs of all its clients. Lafarge Africa Plc’s clients benefit from the technical expertise and product innovation that are the hallmark of LafargeHolcim, an international leader in building materials with a global presence in 90 countries and decades of experience. In Nigeria, LafargeHolcim offers a range of innovative and high-performance products.
Role Purpose
The Brand & Events Manager will be responsible for planning and organizing all company events to ensure adherence to the HBM Nigeria Brand guidelines in a successful and cost-effective manner, paying attention to budget and time constraints.
Responsibilities
Corporate Branding:
Manage new and existing corporate branding platforms and value building engagements through brand management, effective storytelling and social interactions.
Support the procurement and branding of corporate gift items and other collaterals, branding same as per HBM Nigeria Plc’s brand guidelines for different stakeholder groups
Ensure effective branding of HBM Nigeria Plc’s events within and outside the organisation
Stay up-to-date on industry trends and best practices to continuously improve events and brand strategy.
Build relationships with influencers, journalists and media outlets
Collaborate with internal stakeholders to ensure brand guidelines are adhered to for events, collateral production and publications
Work closely with the digital and communications manager in collaboration with the commercial team on brand messaging, content and design
Oversee the branding of digital platforms, brand collateral and designs and ensure brand consistency across at all touch points of our operations.
Event Management:
Plan and coordinate corporate events and employee engagements in collaboration with the Engagement and Communications Executive, ensuring alignment with objectives, target audience and business requirements.
Lead end-to-end event management, from concept development and planning through execution, bringing innovative and creative ideas to enhance the overall event experience.
Manage event budgets and commercial processes, including vendor sourcing, negotiation and adherence to the organisation’s procure-to-pay requirements.
Coordinate agencies, vendors and event operations to ensure seamless execution and high-quality delivery of all corporate events.
Requirements
Critical Experience:
5 years’ work experience in event management/coordination in a corporate setting.
Experience of stakeholder/vendor management
Experience of public speaking
Skilled in project management
Outstanding communication and negotiation ability
Excellent organizational skills.
Critical Knowledge:
Knowledge of KPIs and marketing techniques for event management and branding
A knack for problem-solving.