Sonia Foods, Industries, with headquarters in Ibafo is one of Nigeria’s leading tomato paste manufacturers. The company is a recognized market leader in tomato paste production and other range of products namely; Sonia Seasoning Cube, baking powder, Sonia Magarine, Sonia Yeast, Sonia Dough Improver, Sonia Preservative, Vitasoy Milk Drink, Vitamax Cereal Drink. Sonia Foods Industries Limited, a wholly owned Nigerian company and manufacturer of Sonia Tomato Paste is making major improvements to its Shagamu, Ogun State factory plant as part of an ongoing plan to meet growing demand for its products and maximize efficiency.Job Summary
We are seeking a high-performing and passionate Brand Manager to lead the strategic and creative direction of our milk and dairy product portfolio.
This role requires a visionary leader with proven experience in FMCG brand management, particularly in milk and dairy categories, to strengthen brand equity, drive consumer engagement, and accelerate business growth.
Key Responsibilities
Brand Strategy & Positioning: Develop and implement compelling brand strategies that align with business objectives and consumer insights across the milk and dairy category.
Marketing Campaigns: Lead the planning, execution, and optimization of 360° marketing campaigns (ATL, BTL, and digital) to build brand awareness, engagement, and conversion.
Innovation & Product Development: Collaborate with R&D and cross-functional teams to drive innovation, oversee product launches, and enhance product portfolio performance.
Consumer Insights & Market Trends: Leverage market research and consumer data to identify trends, opportunities, and competitive threats, and translate insights into impactful actions.
Brand Performance Management: Track KPIs, analyze brand health metrics, and provide regular performance reports and actionable recommendations.
Cross-functional Collaboration: Work closely with Sales, Trade Marketing, Supply Chain, and external agencies to ensure seamless brand execution and consistency across all touchpoints.
Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
Minimum 5 years of experience in brand management within the FMCG sector, with a strong focus on milk and dairy products.
Proven track record of successful brand building and marketing campaign execution.
Strong understanding of consumer behavior, market dynamics, and category trends.
Excellent project management, communication, and leadership skills.
Ability to think both strategically and creatively, with a hands-on approach.
Why Join Us:
Be part of a passionate and innovative team shaping the future of dairy brands.
Work in a fast-paced environment where your ideas and impact matter.
Competitive compensation and career growth opportunities.
