Khenpro Global Services is a recruitment organization saddled with the responsibility of providing qualified individuals in various categories of employment to contribute effectively to the growth and sustainable development of organization.Role Summary
The Brand Manager is responsible for building, protecting, and growing the brand across all touchpoints—in-store, packaging, digital, and customer experience.
The role requires a commercially minded marketer who can translate brand strategy into high-impact campaigns that drive foot traffic, engagement, and sales.
Ideal Candidate: A hands-on Brand Manager who understands the realities of QSR operations, is passionate about food brands, and can turn brand strategy into measurable business results.
Key Responsibilities
Develop and execute brand strategies that strengthen brand equity and support business growth.
Plan and manage marketing campaigns, promotions, and product launches across online and offline channels.
Ensure brand consistency across outlets, packaging, signage, staff presentation, and digital platforms.
Collaborate with Operations to ensure brand promises are delivered at store level.
Manage customer insights, market trends, and competitor analysis to inform brand decisions.
Track brand and campaign performance using relevant KPIs and recommend improvements.
Work with external agencies, designers, and vendors to deliver brand initiatives on time and within budget.
Key Requirements
Proven experience in brand management, marketing, or communications, preferably within confectionery, QSR, FMCG, or retail.
Strong understanding of consumer behavior, retail marketing, and customer experience.
Ability to balance brand building with commercial and sales objectives.
Excellent project management, communication, and stakeholder management skills.
Creative thinker with strong execution capability in a fast-paced environment.