The main philosophy of the Tony Elumelu Foundation is based on our Founder’s desire to empower a generation of successful for-profit entrepreneurs who drive Africa’s economic and social transformation.
Our guiding principles are derived from an inclusive economic philosophy of Africapitalism, which states that long-term, dynamic African-led private sector investment in key sectors of the continent’s economy will drive economic and social development through its programmes and activities, the Tony Elumelu Foundation seeks to “institutionalise luck” and create an environment where entrepreneurship can flourish in a sustained manner.The Brand Officer will support the development, execution, and stewardship of the Tony Elumelu Foundation’s brand across all platforms. The role will help strengthen TEF’s identity as Africa’s leading philanthropy supporting entrepreneurship, ensuring consistent, compelling, and impact-driven brand representation aligned with the Foundation’s mission and values.
Responsibilitie(s):
Design high-quality visual assets for digital and print materials, including social media content, reports, presentations, flyers, and event branding materials.
Contribute to storytelling initiatives that highlight the Foundation’s pan-African reach and outcomes.
Assist in coordinating communication campaigns around programme launches, events, and key milestones.
Ensure consistent application of TEF brand guidelines across internal and external materials.
Translate brand strategy and programme objectives into clear, compelling visual concepts aligned with organisational brand guidelines.
Support the development of brand-led content and campaigns that showcase TEF’s programmes, entrepreneurs, partners, and impact stories.
Support content development for reports, presentations, digital assets, and publications.
Work with internal teams and external stakeholders to ensure brand tone, visuals, and narratives are coherent and recognisable.
Liaise with internal teams, programme units, and external partners to ensure brand alignment.
Support research and insights that strengthen the Foundation’s brand relevance and visibility.
Qualification/Experience Requirement(s):
Bachelor’s degree in Marketing, Communications, Branding, Mass Communication, or a related field.
Minimum of 5 years’ experience in brand management, communications, or marketing, preferably within a foundation, NGO, development organization, or agency.
Strong understanding of brand management and purpose-driven storytelling.
Excellent writing, editing, and verbal communication skills.
Understanding of digital and social media platforms.
Ability to work across cultures and geographies in a fast-paced environment.
