Workforce Management Centre Limited is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organisational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders. At Workforce, we are committed to helping our clients perform at the highest levels and achieve their desired success. We pride ourselves in our ability to consistently adopt structured, rigorous and well thought through diagnostics process focused at understanding the peculiar needs of our clients and then design, develop and deploy customised innovative solutions and interventions to meet those needs. Our service offerings are targeted at both private and public sector organisations in Nigeria, the West African Sub-region, and other organisations across the world seeking value adding solutions to the issues and challenges militating against employee performance and organisational effectiveness. Currently, our client portfolio comprises of 75% of financial institutions in Nigeria, Top 10 FMCG companies in Nigeria Top 5 Telecommunication Service providers in Nigeria. Leading Oil & Gas Companies Leading Advertising & Marketing Communications Companies Leading Real Estate Firms Leading Services and Trading Companies
Role Overview
The Brand Strategist is responsible for developing insight-driven brand strategies that translate into impactful experiential campaigns, activations, and consumer engagements. This role bridges consumer insight, creative thinking, and business objectives to deliver brand experiences that drive awareness, engagement, and measurable results.
Key Responsibilities
Strategy & Planning
Develop brand and experiential strategies aligned with client objectives, target audiences, and market realities
Translate brand positioning into experiential ideas, activation platforms, and engagement journeys
Lead campaign strategy from brief to execution, ensuring consistency across touchpoints
Define campaign objectives, KPIs, and success metrics for experiential activations
Consumer & Market Insight
Conduct consumer research, market analysis, and cultural trend mapping
Develop audience personas, consumer journeys, and engagement frameworks
Identify behavioral insights that inform creative and experiential solutions
Monitor competitor activities and category trends to inform strategy
Creative Collaboration
Work closely with Creative, Planning, and Operations teams to turn strategy into compelling brand experiences
Develop strategic creative briefs for experiential campaigns, events, and field activations
Participate in ideation sessions, ensuring ideas align with brand strategy and objectives
Guide creative execution to maintain strategic integrity throughout delivery
Client Engagement
Present strategic thinking clearly and confidently to clients
Act as a strategic advisor to clients on brand experience, engagement, and activation effectiveness
Support business development by contributing to pitches, proposals, and strategic decks
Measurement & Optimization
Define evaluation frameworks for experiential campaigns
Analyze post-campaign performance and generate actionable insights
Recommend improvements for future activations based on performance data
Key Deliverables
Brand & experiential strategy decks
Creative and activation briefs
Consumer insight reports
Campaign measurement and evaluation reports
Pitch and new business strategy materials
Required Qualifications & Experience
Bachelor’s degree in Marketing, Advertising, Communications, or a related field
4–7 years’ experience in brand strategy, planning, or experiential marketing
Proven experience working within an experiential, advertising, or integrated agency
Strong understanding of brand building through live experiences and consumer engagement
Experience developing strategic frameworks and presenting to senior stakeholders
Key Skills & Competencies
Strategic thinking and problem-solving
Strong storytelling and presentation skills
Deep understanding of consumer behavior
Ability to translate insight into creative ideas
Excellent collaboration and stakeholder management skills
Analytical mindset with attention to detail
Strong communication (written and verbal)
Desirable Skills (Added Advantage)
Experience in FMCG, Telecoms, or Lifestyle brands
Knowledge of digital, social, and integrated campaign strategy
Experience working with data, research tools, and insights platforms
Performance Indicators
Quality and clarity of strategic outputs
Effectiveness of campaigns against set KPIs
Client satisfaction and retention
Contribution to pitch wins and agency growth