Proven methodology, profound impact, and sustainable results.
These are the component that makes our company unique. At Fadac Resources we provide businesses with human capital solutions that can help improve oral performance while reducing employment practice risk.
We can assist organization no matter how large or small to establish , outsource and trouble shoot any human resources functions/ challenges .
Our believe is that people are the greatest asset in the organization regardless of the business size, industry and market share. We provide the best professionals backed with solid years of experience and knowledge, and their job is to integrate solutions for your business needs.Job Summary
The BTL Manager will be responsible for leading and executing all Below The Line (BTL) marketing activities aimed at driving brand trial and awareness.
This individual will oversee a team of 13 Area Marketing Managers and will report directly to the Head of Marketing.
The ideal candidate will have a strong track record of planning, executing, and evaluating large- scale BTL campaigns, with a particular focus on marketing activations and sampling programs.
Key Responsibilities
Develop and implement comprehensive BTL marketing strategies aligned witoverall brand objectives.
Lead a team of 13 Area Marketing Managers to ensure effective execution of BTL campaigns across all regions.
Manage the planning, budgeting, and execution of BTL activities, includingmarketing activations, sampling programs, and other field marketing initiatives.
Conduct post-activation ROI analysis to measure the effectiveness of BTL campaignsand identify areas for improvement.
Negotiate contracts with vendors and manage relationships with external agencies andstakeholders.
Prepare and present regular business reviews to the Head of Marketing and GeneralManager.
Collaborate with cross-functional teams to ensure alignment and synergy across marketing efforts.
Requirements
Bachelor’s degree in Marketing, Business Administration, or related field.
Minimum of 7 years of experience in BTL marketing, with a proven track record of success in planning, executing, and evaluating large-scale campaigns.
Strong leadership skills and ability to manage a team of 13 Area Marketing Managers.
Excellent analytical skills and ability to interpret data to inform decision-making.
Strong negotiation and relationship management skills.
Excellent communication and presentation skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Additional Skills (Preferred):
Experience in the consumer goods industry.
Knowledge of digital marketing and social media.
Project management certification.