iRecharge Tech-Innovations is an internet-powered distribution platform that enables users to purchase virtual products and services such as airtime and mobile data, internet subscriptions, pay-TV, and Bulk SMS.Key Responsibilities:
Corporate Communications:
Develop and implement internal and external communication strategies to promote the organization’s vision, mission, and values.
Draft and distribute press releases, speeches, and statements, ensuring accuracy and alignment with corporate goals.
Conduct internal audits of communication processes to ensure clarity, professionalism, and compliance with organizational standards.
Manage crisis communications and act as the primary point of contact for media relations.
Maintain relationships with media outlets, stakeholders, and partners to foster positive publicity.
Digital Marketing and Social Media:
Oversee the digital marketing strategies to increase customer acquisition, engagement, and brand awareness.
Oversee content creation and management for all social media platforms, ensuring alignmentwith the brand’s voice and goals.
Monitor and analyze digital campaign performance using analytics tools, and provide actionable insights to improve ROI.
Ensure that all digital platforms comply with governance policies, including data protection andcybersecurity regulations.
Branding and Advertising:
Oversee the development and execution of branding strategies to enhance brand identity and visibility.
Manage advertising campaigns across traditional and digital media to achieve marketing objectives.
Ensure all marketing and branding materials meet quality and compliance standards.
Oversight and Scrutiny:
Implement oversight frameworks for all communication and digital marketing efforts to ensure accuracy, consistency, and compliance.
Regularly review and evaluate all external communications, digital content, and advertisements to uphold the organization’s reputation.
Collaborate with cross-functional teams to ensure communications and marketing align with corporate objectives.
Key Performance Indicators (KPIs):
Media Coverage: Positive media mentions and coverage of organizational initiatives.
Campaign Performance: Achievement of targeted metrics for digital marketing campaigns (e.g., impressions, click-through rates, conversions).
Brand Awareness: Increase in brand recognition and positive sentiment among target audiences.
Qualifications and Requirements:
Bachelor’s degree in Communications, Marketing, Public Relations, or a related field. A Master’sdegree is a plus.
Minimum of 7 years of experience in corporate communications, digital marketing, or a similar role.
Proven track record of managing digital marketing campaigns and social media strategies.
Exceptional writing, editing, and verbal communication skills.
Strong understanding of branding, advertising, and public relations principles.
Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite, HubSpot).
Demonstrated ability to manage multiple projects and meet deadlines under pressure.
Experience in governance and compliance within communication and marketing.
Strong leadership and team management skills.
Familiarity with financial or digital banking sectors is an advantage.
Additional Skills:
Strategic thinking and problem-solving abilities.
High attention to detail and commitment to quality.
Excellent interpersonal and stakeholder management skills.
Creativity and adaptability in a fast-paced environment.