Job Summary
The Digital Marketer is responsible for planning, executing, and managing online marketing initiatives to increase brand awareness, generate leads, and drive sales through digital channels.
The role requires creativity, analytical thinking, and hands-on execution across social media, advertising, and content platforms.
Responsibilities
Develop and execute digital marketing plans aligned with business objectives.
Plan monthly content calendars and campaign schedules.
Manage company social media platforms (Facebook, Instagram, TikTok, X, LinkedIn).
Respond promptly to comments, messages, and inquiries.
Grow audience reach and engagement.
Create digital content including posts, captions, videos, graphics, and ads.
Ensure consistency in brand voice, tone, and visual identity.
Support product promotions and special offers.
Improve search engine visibility through basic SEO.
Use insights to improve strategy and results.
Protect and enhance the company’s online image.
Required qualification and Skills
Degree or certification in Marketing, Communications, or related field (advantage).
Proven experience in digital marketing or social media management.
Strong knowledge of social media platforms and trends.
Content creation
Basic graphic design or video editing skills (advantage).
Knowledge of digital advertising tools and analytics.
Strong communication and organizational skills.
Personal Attributes:
Creative and proactive
Result-oriented and data-driven
Detail-oriented
Ability to work independently and as part of a team
Strong time-management skills.