The genesis of The Concept Group was initially borne from a functional and structural approach, simply delivering better effectiveness through shared services of back office functions for its more market facing organizations. As the organization grew, the Group along with its member subsidiaries have evolved to embody much more. As a tested guiding light, our core values which we passionately uphold give us a sense of purpose and direction not only in our professional but in our private lives also. These values summarized are based on three pillars; (Great) People, (Continuous) Innovation and the (Ideal) Culture.
Duties & Responsibilities
Digital Strategy Development and Implementation:
Build, plan, and implement Digital Marketing strategies for new and existing product offerings, setting the overall digital marketing plan every 90 days.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing
Collaborate with designers to improve user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Oversee execution of SEO/SEM, email and display advertising campaigns.
Brainstorm and implement new and creative growth strategies, providing thought leadership and perspective for adoption where appropriate
Develop and monitor campaign budgets.
Assist with overseeing and managing all contests, giveaways, and other digital projects.
Attend bi-weekly meetings with CEM, Sales, Telesales & Marketing Communications Manager to ensure all product offerings are performing successfully
Reporting and Data Optimization:
Gather, analyze, and interpret relevant data to optimize digital marketing efficiency and quality
Acquire data and contacts from primary or secondary data sources and maintain databases
Measure, report, and evaluate all relevant metrics (performance, website traffic, service quotas, target audience psychographics, behavioral patterns as well as customer engagement and retention) of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify and report the latest trends, insights and technologies affecting our industry to optimize spend and performance
Manage and optimize processes for data intake, validation and mining to achieve marketing communication deliverables.
Prepare accurate reports on the marketing campaign’s overall performance.
Examine, interpret and report analytical results of Digital Marketing initiatives to stakeholders in technology, marketing and product teams.
Interpret data, analyze results using statistical techniques and provide ongoing reports
Acquire data from primary or secondary data sources and maintain databases/data systems
Lead the development, update and optimization of our Marketing Communications Database.
Online Relationship Marketing:
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and
customer touchpoints
Build and maintain a lasting digital connection with consumers
Maintain partnerships with media agencies and vendors
Coordinate with advertising and media experts to improve marketing results.
Collaborate with internal teams to create landing pages and optimize user experience
Requirements
Interested candidates should possess a Bachelor’s Degree in relevant fields with 2 – 4 years work experience.