HerVest is a social enterprise providing financial inclusion for women through a Gender Lens Investment (GLI) approach. We are committed to improving women’s lives through greater access to and use of financial services.Role Overview
The overall objective is to plan, execute, and optimize performance marketing campaigns to drive customer acquisition, engagement, and revenue growth.
Key Responsibilities
Develop and implement end-to-end performance marketing campaigns across various channels (paid search, social media, display advertising, etc.).
Oversee the creation of compelling and high-quality content, including blog posts, social media content, email campaigns, and multimedia materials.
Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn
Develop and execute social media campaigns to enhance brand visibility and engagement.
Uphold and enhance the brand identity through consistent messaging and visual elements.
Ensure brand guidelines are followed across all marketing materials.
Monitor and analyze campaign performance metrics to identify opportunities for improvement.
Generate regular reports on key performance indicators (KPIs) and present insights to the marketing team.
Manage and optimize marketing budgets to maximize ROI and achieve cost-per-acquisition (CPA) targets.
Conduct regular budget reviews and adjustments based on performance and goals.
Work closely with internal teams, including product, sales, and analytics, to align marketing efforts with overall business objectives.
Coordinate with external agencies and vendors to execute campaigns effectively.
Stay informed about industry trends, competitor activities, and emerging marketing technologies.
Utilize market research to inform campaign strategies and identify growth opportunities.