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About the Role
We are seeking a commercially driven and operationally sound General Manager to lead and scale our gaming operations in Nigeria. The ideal candidate will be responsible for driving revenue growth, ensuring regulatory compliance, optimizing operations, and delivering exceptional customer experience across retail and digital channels.
This role requires a strong leader with deep industry knowledge, strategic thinking capability, and hands-on execution experience within the gaming/ betting ecosystem.
Key Responsibilities
Business Strategy & Growth
Develop and execute business strategies to achieve revenue, market share, and profitability targets
Identify growth opportunities across retail outlets, online platforms, and partnerships
Drive market expansion initiatives across key regions in Nigeria
Operations Management
Oversee day-to-day operations of gaming outlets and digital platforms
Ensure operational efficiency, service quality, and standardization across all touchpoints
Implement performance tracking systems and KPIs across business units
Regulatory Compliance
Ensure full compliance with Nigerian gaming regulations and licensing requirements
Liaise with regulatory bodies such as the National Lottery Regulatory Commission and state gaming boards
Maintain internal controls and risk management frameworks
Financial Performance
Own P&L responsibility, budgeting, and financial forecasting
Drive cost optimization while maintaining service quality
Monitor revenue streams, payouts, and margins
Leadership & Team Management
Lead, mentor, and develop cross-functional teams (operations, marketing, tech, finance)
Customer Experience & Brand
Enhance customer acquisition, engagement, and retention strategies
Ensure seamless user experience across physical and digital platforms
Strengthen brand positioning in a competitive market
Technology & Product
Collaborate with tech teams to improve platform performance and uptime
Oversee product innovation including sportsbook, casino, and virtual gaming offerings
Requirements
Bachelor’s degree in Business Administration, Finance, or related field (MBA is an advantage)
8–12+ years of experience, with at least 4–6 years in a senior leadership role
Strong experience in gaming, sports betting, fintech, or related sectors
Proven track record of driving revenue growth and managing large-scale operations
Deep understanding of the Nigerian gaming regulatory landscape
Strong financial acumen and P&L management experience
Excellent leadership, communication, and stakeholder management skills