Bridgemead Consulting is a holistic and innovative business consultancy that believes in connecting businesses with the right individuals.Role Summary
The Group Head, Marketing & Corporate Communications will lead the Group’s marketing, brand management, corporate communications, public relations, and reputation strategy across all subsidiaries.
The role is responsible for strengthening the Group’s market position, supporting commercial growth, enhancing stakeholder confidence, and positioning the company as a leading industrial and steel manufacturing brand in Nigeria and Africa.
Key Responsibilities
Develop and execute the Group’s brand, marketing, and corporate communication strategy, ensuring consistent brand positioning and messaging across all subsidiaries and communication channels.
Design and implement integrated B2B marketing campaigns that drive lead generation, product awareness, market activation, and support sales growth across the construction, infrastructure, government, and industrial sectors.
Lead internal and external communications, including corporate announcements, annual reports, ESG communications, investor communication support, and employee engagement initiatives.
Manage media relations, public relations, executive profiling, press releases, interviews, and thought leadership while strengthening the Group’s reputation within the industrial sector.
Oversee digital communications, including the corporate website, social media, digital campaigns, online reputation management, and brand sentiment monitoring.
Plan and coordinate industry conferences, trade exhibitions, government engagements, investor events, and other strategic stakeholder communication activities to enhance brand visibility.
Key Performance Indicators (KPIs)
Brand awareness and market perception
Lead generation and campaign ROI
Media share of voice and digital engagement
Employee engagement
Reputation and stakeholder confidence management.
Requirements
Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
MBA or Master’s Degree is an advantage.
10 – 15 years of experience in corporate communications, industrial marketing, brand management, public relations, or a similar role within manufacturing, industrial organizations, large corporations, or PR agencies.