Vectar Energy is a sustainable energy development company invested in integrating CleanTech with FinTech, delivering incentivized, low carbon, data-driven, and cost-effective energy solutions to our clients.Job Summary
We are looking for a Growth & Demand Lead to own the pipeline that moves corporate carbon credit buyers from cold outreach to qualified commercial conversations.
This is a pipeline ownership role,demand generation, funnel performance, and conversion.
You will
Own full outbound full funnel across email, LinkedIn, and event driven channels converting cold to warm conversations
Develop and refine messaging, email sequences,landing pages and other buyer facing conversion assetsincluding integrity briefs, one-pagers, and procurement guides
Build and manage the CRM architecture, pipeline stages,lead scoring, segmentations, tracking and reprting in platfoms such as hubspot
Identify high intent leads and ensure clean progression and handoff into the commercial pipeline/ conversations
Continuously test, optimise, and improve conversion rates across every funnel stage
Continuously test, optimise, and improve funnel performance
Work closely with the Commercial Lead to improve lead qualificationand refine handoff into commercial conversations
We are looking for someone with
Experience building and running B2B demand generation or revenue operations
Strong understanding of outbound B2B funnel mechanics and CRM systems
The ability to translate technically complex offerings into clear, credible messaging for institutional buyers
An analytical mindset focused on metrics, conversion, and pipeline velocity
Comfort operating with high ownership in an early stage environment
The curiosity to learn carbon market buyer psychology quickly and build a high converting demand engine around it
Knows their tools and how global environments operate
Carbon markets experience is an advantage but not necessary.