Omnibiz is an unified FMCG trade platform that eliminates the inefficiencies of traditional trade by digitizing the key stake holders. We bring together neighborhood retailers, distributors, 3rd party logistics partners and FMCG manufacturers onto a single platform. Omnibiz ensures retailers get better ROI and distributors / manufacturer grow volume and reach through wider distribution network. Job Summary
Why we need this role:
We are looking for a Marketing, Communication & Partner Experience Lead to drive brand awareness, manage partner relationships, and enhance customer experience across our distribution franchise network.
This role requires a strategic thinker with strong communication skills, experience in marketing, and a deep understanding of franchise operations.
Job Description
Develop and execute marketing campaigns to promote the franchise brand and drive customer engagement.
Manage digital and offline marketing strategies, including social media, email campaigns, and PR.
Create content for marketing materials, websites, and social media to enhance brand visibility.
Monitor and analyse marketing performance to optimize strategies.
Act as the primary point of contact for franchise partners, ensuring seamless communication and support.
Develop partner engagement programs to enhance satisfaction and loyalty.
Organize training sessions, webinars, and networking events for franchisees.
Work closely with sales and operations teams to ensure marketing aligns with business objectives.
Gather insights from franchise partners and customers to refine marketing strategies.
Implement feedback mechanisms to enhance the franchise network’s overall experience.
Ensure a consistent and high-quality brand experience across all customer touchpoints.
Experience & Qualifications
5+ years in marketing, communications, or partner management (preferably in franchise or distribution business).
Strong communication, relationship management, digital marketing, and analytical skills.
Bachelor’s Degree in marketing, Business, Communications, or a related field.
Experience in the distribution, retail, or franchise industry.