Afconrecruit Limited is a company that provides solutions to improve the quality and output of the work transaction for both Employers and Employees.
Role Overview
The Marketing & Growth Manager will own the company’s marketing engine.
This person will be responsible for developing and executing marketing strategies that increase brand awareness, attract domestic worker/caregivers and employers (care seekers), and directly drive sales and platform usage.
You will work at the intersection of strategy, performance marketing, and growth, ensuring all marketing efforts produce measurable results.
Key Responsibilities
Marketing Strategy & Growth Planning
Develop and execute the company’s overall marketing and growth strategy
Define target audience segments (care seekers & caregivers) and messaging
Plan campaigns aligned with user acquisition and revenue goals
Set clear KPIs and continuously optimize marketing performance
Paid Advertising & Performance Marketing
Plan, launch, and manage paid campaigns across platforms (Meta, Google, TikTok, etc.)
Track conversions, leads, and cost per acquisition
Run A/B tests and optimize creatives, audiences, and funnels
Improve ROAS while reducing customer acquisition costs
Social Media Direction
Lead the strategy and direction of the company’s social media presence
Develop content themes, campaign concepts, and posting calendars
Ensure consistent brand voice and messaging
Use social platforms to drive engagement, trust, and conversions
Customer Acquisition & Funnel Development
Build systems and funnels that consistently attract and convert users
Improve the journey from awareness to sign-up and payment
Identify new acquisition channels and partnership opportunities
Work closely with product and operations to improve conversion rates
Sales & Revenue Support
Align marketing campaigns with revenue and growth targets
Develop promotions and campaigns that drive platform transactions
Analyse user behaviour to improve conversion and retention
Provide regular reports on how marketing contributes to revenue
Requirements
Proven experience in marketing, growth, or performance marketing
Strong knowledge of digital advertising platforms
Experience managing customer acquisition campaigns
Solid understanding of social media strategy and brand direction
Data-driven with strong analytical skills
Ability to manage multiple campaigns and work in a fast-paced environment
Nice to Have
Experience in a marketplace, tech startup, or platform business
Familiarity with marketing automation or CRM tools
Copywriting or content creation skills