Bheerhugz Café is a stylish lounge, ideal for personal, group, corporate and social hang out. Located in two popular mainland areas of Lagos state, Nigeria, “Bheerhugz” as popularly called, is a one stop location for all social, family and corporate functions.
Since inception in January 2012, at the Upper floor, Ikeja City Mall, Awolowo Way, Ikeja, Lagos, Bheerhugz has extended its reach to the ever lively part of Lagos, Surulere; where its second outlet opened at the Upper ground, Adeniran Ogunsanya Shopping Mall, Surulere, Lagos in January 2013.
Known and appreciated for its all round, top of the notch service, Bheerhugz is popular for its warm, friendly and professional service from food and drinks to events.Job Summary
We are looking for a creative, strategic, and deeply connected Marketing & PR Manager to elevate our brand, drive foot traffic, and maximize revenue. You will be responsible for designing and executing both digital and experiential marketing campaigns, managing our public image, curating themed nightlife/day-party experiences, and building strong relationships with high-net-worth individuals (HNIs), corporate clients, influencers, and event promoters.
Key Responsibilities
Digital Branding & Social Media Management
Aesthetic Content Curation: Oversee the visual identity of our social media platforms (primarily Instagram and TikTok). Ensure high-quality video and photo coverage of the lounge vibe, premium cocktails, gourmet food, and guest experiences.
Trend Jacking: Keep a finger on the pulse of Lagos digital trends, trending sounds, and nightlife culture to create highly engaging, viral-potential content.
Community Management: Engage with followers, promptly reply to DMs regarding reservations/bookings, and maintain an active, inviting online persona.
Event Curation & Nightlife Promotions
Themed Nights: Brainstorm, plan, and execute highly successful weekly activations (e.g., Lekki Corporate Happy Hour, Ladies’ Night, Sunday Day-Parties, Afrobeats Night).
Promoter & DJ Management: Collaborate with top Lagos DJs, hypemen, and independent nightlife promoters to book talent that guarantees crowd pull.
Holiday & Special Event Execution: Drive heavy marketing for major calendar events (December in Lagos, Easter, long weekends, and public holidays).
Influencer & Lifestyle Public Relations (PR)
Influencer Seeding & Hosting: Identify and build relationships with influencers, media personalities, and socialites to frequent the lounge and tag the venue.
VVIP & HNI Relationship Management: Develop a database of high-end repeat clients, corporate event planners, and birthday celebrants to drive table bookings and private hall rentals.
Strategic Partnerships & Local Marketing
Corporate Activations: Pitch the lounge as the ideal venue for corporate mixers, product launches, and end-of-year parties to companies
Brand Sponsorships: Secure mutually beneficial sponsorships and activations with premium liquor brands and local lifestyle businesses.