Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionise the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders.
The journey began with our pioneering of the food court concept in Nigeria – a new and exciting offering for the local market. At the same time, we also imported well-developed QSR (Quick Service Restaurant) brands from South Africa. Since this time we have concentrated on developing our own brands, which already occupy prime market positions. Chicken Republic, as our flagship brand, is a classic success story.
Since launching in 2004, Chicken Republic has already opened 55 stores in Nigeria and Ghana. On this basis, we are proud of the brand’s hard-earned reputation as the fastest growing chicken QSR in West Africa and the number 1 chicken QSR in Nigeria (both in revenues and number of outlets). In addition, Chicken Republic was ranked as one of Nigeria’s top 20 brands across all categories (Financial Standards Awards 2009).
Our multifaceted business also comprises an Operational Division, Central Kitchen Unit and Supply Chain Division.Job Purpose
The Job holder implements tasks associated with Food Concepts’ marketing strategies including day-to-day marketing operations by ensuring all requests are processed efficiently, coordinating with external agencies for seamless brand execution, and maintaining up-to-date marketing support for store openings, activations, and brand initiatives across all channels.
Core Responsibilities and Key Result Areas
Marketing Operations:
Manage and track all marketing-related requests from internal stakeholders and regional teams.
Build and maintain a request intake and approval workflow system to streamline operations.
Serve as the primary liaison between the organization and the Retail Marketing & Activation Agency.
Ensure timely delivery and proper execution of all activations, campaigns, and POS material deployments.
Track agency performance and compliance to SLAs.
Monitor inventory, dispatch, and installation of brand assets across stores.
Ensure all brand collaterals are correctly and consistently deployed in new and existing stores.
Coordinate all marketing readiness activities for new store openings, including branding, materials, and local launch initiatives.
Oversee and approve all BTL activities, in-store activations, and event sponsorships in collaboration with the agency.
Supervise execution of Local Store Marketing, events and outdoor catering marketing presence.
Maintain a comprehensive tracker of ongoing requests, deployments, and activations.
Generate regular status updates, reports, and feedback documentation for internal review.
Regulatory:
Ensures compliance with any and all requirements defined/established by Government Regulatory agencies who have an over-sight responsibility of the Department’s activities
Ensures compliance with confidentiality of Trade and brand secrets
Key Performance Indicators
Marketing operations request turnaround time
Brand collateral deployment accuracy and timeliness
Activation campaign delivery success rate
 Agency service level compliance
New store marketing readiness compliance rate
 Local Store Marketing revenue contribution
 Field activation ROI
Outdoor event and catering marketing impact
Marketing asset utilization rate
Job Specifications
Educational Requirements:
A minimum of a university degree in Marketing, Advertising, Communication or related field is required
Professional Requirements:
Possession of any relevant Marketing professional qualification is essential
Experience Requirements:
Minimum of 6 years’ experience in similar role
Knowledge Requirements:
Understanding of how to manage marketing and activation agencies, including setting performance expectations, monitoring compliance with SLAs, and driving accountability.
Strong understanding of campaign rollouts, retail activations, and local store marketing initiatives.
Strong knowledge of workflow systems for tracking marketing requests and approvals, as well as inventory management, dispatch logistics, and consistent deployment of brand assets across multiple locations.