To us, Integrated Marketing Communications is a science, and as super brand Scientists, we are dedicated to finding lasting solutions… integrated marketing solutions with immediate but viral impact.
At Sodium Brand Solutions, our services are prompt and proactive. And our big idea does not occur freely in nature, it’s a powerful blend of creative force between two Reactants (you and us). Our Solutions? AmazingResponsibilities
Collect and analyze market data
Identify target audiences and understand their behavior and habits
Determine the best media outlet mix for our campaigns
Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Allocate budgets and monitor costs
Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
Evaluate the success of media strategies and campaigns
Requirements
BSc/BA in Marketing, Business Administration or similar field
Proven experience as a Media Planner; experience in digital media is preferred
Broad knowledge of media channels
Familiarity with campaign evaluation metrics and media buying
Working knowledge of analytics tools (e.g. GfK MRI, MOAT)
Excellent communication and teamwork skills
An analytical mind with an aptitude for statistics and math
Strong decision-making skills.