VISION
To be a well admired pan-African conglomerate
MISSION
To be a world class conglomerate
Our Core Values
Team Work and collaboration
We are part of a team committed to working together across companies. Only by sharing ideas, technologies and talents can the Group achieve and sustain profitable growth
Keeping Commitment
We believe that following through on promises is the best way to maintain credibility with colleagues, employees and customers
Continuous Improvement
We are committed to getting better every day in all we do, as individuals and as teams. By better understanding customers, their expectations and continuously working to innovate and improve products, services and processes, we will become the best.
Respect and fairness
We appreciate our diversity and differences in opinions and believe that respect – for our colleagues, customers, partners and all those with whom we interact – is essential to productive business relationships.
Bold
We are undaunted by tough challenges, realistic about what is possible, optimistic about seizing opportunities. We have the courage to say what we think is right, the integrity to stick to our principles and the tenacity to see it through.Strategic Business Unit: PSBU
Department: Sales / On-Trade (HORECA)
Cadre: Management
Grade Level: M4
Directly Reporting To: Sales Director / Commercial Director
Supervises: Regional HORECA Managers / Key Account Managers
PURPOSE OF JOB
The National Premium HORECA Manager is responsible for developing and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel. The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.
PRINCIPAL ACCOUNTABILITIES
Develop and implement national strategies for the premium HORECA channel
Build and maintain strong relationships with key premium accounts
Lead negotiations and manage contracts with HORECA partners
Oversee brand activations and visibility initiatives
Monitor market trends and competitor activities
Collaborate with internal teams for alignment
Track performance and provide insights to management
Lead and develop the HORECA team
Manage budgets and ensure ROI
Ensure compliance with policies and regulations
CHALLENGES
Intense competition
High client expectations
Multi-regional coordination
PLANNING & ORGANISING
Macro: Annual
Micro: Monthly
JOB REQUIREMENTS
Education: First Degree / HND (MBA is an advantage)
Experience: 7–10 years in FMCG, preferably wines & spirits
Strong HORECA experience required
KEY COMPETENCIES
Strategic thinking
Negotiation skills
Leadership
Business acumen
Communication
Problem-solving
INTERNAL / EXTERNAL CONTACTS
Internal: Sales, Marketing, Supply Chain
External: HORECA partners, distributors