Recare is a personal style company. Founded in 1997, our origin is plant-based chemistry. Recare has been using plant-based chemistry to help Africans live beautifully. We provide solutions in hair care, skincare, cosmetics and personal care. Recare is the proud parent brand of a collection of beauty brands including Natures Gentle Touch, Nonstop and Hairsavvy.
Key Responsibilities
Sales Strategy & Targets:
Develop and execute national sales plan to achieve revenue, volume, and margin targetsForecast demand, set quarterly/annual KPIs, and track performance vs budget
Team Leadership:
Train, and manage regional sales managers, supervisors, and field reps
Drive a performance culture through coaching, incentives, and sales reviews
Distribution & Key Accounts:
Manage relationships with distributors, wholesalers, modern trade, and e-commerce partners
Market Development:
Expand coverage in priority regions: Lagos, Abuja, PH, Kano, and emerging trade channels
Trade Marketing & Execution:
Work with marketing to ensure in-store visibility, merchandising, and promotional complianceMonitor competitor activity on pricing, launches, and shelf share
Reporting & Compliance:
Provide weekly/monthly sales reports, pipeline updates, and market insights to MDEnsure compliance with NAFDAC guidelines and company SOPs
Requirements
Education: BSc/HND in Business, Marketing, or related field. MBA is an advantage
Experience:10+ years FMCG sales, with 5+ years in a national/regional manager role. Beauty, hair care, or personal hygiene experience is a strong plus
Track Record: Proven success growing distribution and managing ₦1B+ annual sales portfolios
Skills: Strong negotiation, distributor management, data analysis, and team leadership
Location: Must be based in Lagos
Other: Excellent command of English, advanced Excel, and CRM tools.