Lheon Consulting Limited is a strategy talent development consultancy company devoted exclusively to micro-financing and career development activities.Job Summary
The National Sales Manager will be responsible for driving nationwide sales growth, market expansion, and brand visibility for the company’s wine portfolio.
The role involves developing and executing sales strategies, managing regional sales teams and distributors, and ensuring achievement of revenue targets across all channels.
Key Responsibilities
Sales Strategy & Execution:
Develop and implement national sales strategies to achieve revenue and volume targets.
Identify new market opportunities and expand distribution channels.
Drive penetration in key segments (retail, HORECA – Hotels, Restaurants, Cafés).
Monitor market trends, competitor activities, and consumer preferences.
Distribution & Channel Management:
Manage and strengthen relationships with distributors and key accounts nationwide.
Ensure optimal product availability and visibility across all regions.
Negotiate trade terms, pricing, and promotional activities with partners.
Oversee stock movement and minimize out-of-stock situations.
Team Leadership & Coordination:
Supervise and coordinate regional sales teams and sales representatives.
Set KPIs, monitor performance, and provide coaching and support.
Conduct regular field visits and performance reviews.
Ensure alignment of regional activities with national objectives.
Brand Development & Marketing Support:
Collaborate with marketing to execute brand activation campaigns, tastings, and promotions.
Ensure proper product positioning and brand standards across outlets.
Support launch of new wine products in the market.
Financial & Reporting:
Prepare sales forecasts, budgets, and periodic performance reports.
Track sales performance against targets and implement corrective actions.
Manage trade spend and ensure cost efficiency.
Key Requirements
Education & Experience:
Bachelor’s degree in Business Administration, Marketing, or related field.
Minimum of 5–8 years’ experience in FMCG/beverage sales, preferably in wines or spirits.
Proven track record of managing national or regional sales operations.
Skills & Competencies:
Strong negotiation and relationship management skills
Excellent leadership and team management ability
Deep understanding of distribution networks in Nigeria
Strong analytical and reporting skills
Good knowledge of wine products, trends, and customer segments (an added advantage).