Guangzhou Automobile Group Co., Ltd (GAC MOTOR) is a Chinese automobile maker headquartered in Guangzhou in China. GAC MOTOR represents insisting on pursuing scientific development, enhancing the core competition, and achieving the sustainable development.
Since its establishment, the Trumpchi has been technologically on par with other global brands and developed based on top-notch European performance. GAC Motor not only has relationships with the global top ten automobile parts suppliers, but have also internalized Europe s advanced chassis and powertrain technology.
Especially in the safety performance, GAC MOTOR’s entire models got the 5 stars award in the C-NCAP test and beyond most of famous brands. Accordingly, GAC MOTOR is foremost in passive safety area.
Designed in Italy, built in world manufacture China, with its C-Class chassis and equipment, B-Class value and quality, and A-Class price, the Trumpchi will be extremely competitive in the global market.
With the global strategy of “Prudent action, holistic plan, steady growth, major breakthroughs,” GAC plans to establish distribution networks in 18 countries in 2014, covering each continent, and extend further to neighboring markets. In the Middle East, GAC MOTOR plans to establish networks in Kuwait, Saudi Arabia, and United Arab Emirates etc.; as well as in Russia and Ukraine of Eastern Europe; Chile, Peru, Colombia, Brazil and Argentina of South America; Algeria and Nigeria of Africa; and in the Southeast Asia and Central Asia are Thailand, Burma, and Cambodia etc.Job Summary:
The Offline Marketing Specialist manages CIG Motors’ offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.
Key Responsibilities:
Offline Campaign Planning & Execution
Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.
Coordinate the timely rollout of offline campaigns in line with overall marketing plans.
Vendor & Media Management
Liaise with media houses, printers, and outdoor advertising vendors.
Negotiate rates and placements to ensure cost-effective offline media spend.
Dealership Branding & Collateral
Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines.
Develop and manage the production of brochures, flyers, banners, and other promotional collateral.
Budget & Market Monitoring
Manage the offline marketing budget and vendor payments.
Monitor offline market trends and competitor offline marketing activity.
Requirements
Qualifications and Experience:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3-5 years’ experience in offline/traditional marketing.
Experience working with print and outdoor media vendors.Strong vendor negotiation skills.
Sound project and budget management ability.
High attention to detail on branding and collateral quality.
Good understanding of the offline media landscape.
Strong organizational and coordination skills.