VISION
To be a well admired pan-African conglomerate
MISSION
To be a world class conglomerate
Our Core Values
Team Work and collaboration
We are part of a team committed to working together across companies. Only by sharing ideas, technologies and talents can the Group achieve and sustain profitable growth
Keeping Commitment
We believe that following through on promises is the best way to maintain credibility with colleagues, employees and customers
Continuous Improvement
We are committed to getting better every day in all we do, as individuals and as teams. By better understanding customers, their expectations and continuously working to innovate and improve products, services and processes, we will become the best.
Respect and fairness
We appreciate our diversity and differences in opinions and believe that respect – for our colleagues, customers, partners and all those with whom we interact – is essential to productive business relationships.
Bold
We are undaunted by tough challenges, realistic about what is possible, optimistic about seizing opportunities. We have the courage to say what we think is right, the integrity to stick to our principles and the tenacity to see it through.Purpose of Job
To oversee team members and manage relationships with on-trade customers within the hospitality sector (such as bars, restaurants, and hotels) through strategic planning and promotional activities in order to drive sales growth and increase brand presence.
Key Responsibilities
Develop and execute on-trade strategies and plans to drive sales growth and increase market share within the on-trade sector.
Build and maintain strong relationships with key on-trade customers, including bars, restaurants, and hotels, to ensure customer satisfaction, loyalty, and long-term partnerships.
Plan and execute promotional activities, events, and campaigns to enhance brand visibility and consumer engagement.
Conduct market analysis and gather insights on trends, customer needs, and competitor activities to identify growth opportunities and support strategic decision-making.
Negotiate pricing, contracts, and terms with customers to ensure mutually beneficial agreements and optimize profitability.
Provide regular performance reports and insights to senior management, highlighting key successes and areas for improvement.
Train and support on-trade staff on product knowledge and effective selling techniques to improve customer engagement and drive sales.
Monitor and ensure compliance with regulatory changes within the hospitality industry.
Key Performance Indicators (KPIs)
Sales growth and target achievement
Customer acquisition
Route/coverage completion
Brand penetration
Customer retention
Effectiveness of promotional activities
Compliance rate
Strike rate monitoring
Job Requirements
HND or Bachelor’s Degree in a relevant field
Minimum of 5 years’ sales experience within the FMCG or manufacturing industry
Strong time management skills with a high level of self-discipline
Excellent organizational and planning abilities.