Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products.Job Overview
We are seeking a dynamic Product Insight Executive to join our team.
This role will focus on analyzing market trends, customer feedback, and the competitive landscape to provide actionable insights that will drive product strategy and innovation.
The ideal candidate will possess strong analytical skills, a passion for understanding customer needs, and the ability to communicate findings effectively.
Key Responsibilities
Market Analysis: Conduct comprehensive market research to identify trends, opportunities, and threats within the industry.
Customer Insights: Gather and analyze customer feedback through surveys, interviews, and usability tests to inform product development.
Data Interpretation: Utilize quantitative and qualitative data to generate reports and presentations that highlight key insights and recommendations.
Collaboration: Work closely with product management, marketing, and design teams to ensure insights are integrated into product strategies.
Competitor Analysis: Monitor and analyze competitor offerings, pricing, and positioning to provide recommendations for differentiation.
Performance Metrics: Develop and track key performance indicators (KPIs) to measure product success and customer satisfaction.
Stakeholder Communication: Present findings and insights to stakeholders, ensuring alignment on product direction and priorities.
Qualifications
Bachelor’s Degree in Statistics, Data Science, or a related field; Master’s Degree preferred.
3+ years of experience in product insight, market research, or a similar role.
Strong analytical skills and experience with data analysis tools (e.g., Excel, SQL, Tableau).
Excellent communication skills, with the ability to present complex information clearly.
Experience with customer research methodologies (e.g., surveys, focus groups).
ability to work collaboratively in a fast-paced, team-oriented environment.