Flour Mills of Nigeria Plc was incorporated in September 1960 as a private limited liability company, and commenced operations in 1962 with an installed capacity of 600 metric tons per day. The Company was converted to a public limited liability company in 1978, and its shares were subsequently listed on The Nigerian Stock Exchange. In its 54 year history, Flour Mills has remained at the forefront of wheat milling in Nigeria. The Company’s flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria. Flour Mills has invested over N25billion in milling infrastructure over the last seven years, to maintain its competitive advantage. Today, Flour Mills has a rated milling capacity of over 8,000 metric tons per day, making it one of the largest single site mills in the world. The Company’s flagship mill located in Apapa, Lagos comprises of 10 integrated mills. Each mill was designed as a multilevel operation in order to optimize the use of gravity in the sifting process, thereby reducing the energy requirements. In addition, the Company maintains dedicated mills to the processing of different wheat varieties to produce different flour types. This has ensured consistent quality of its products for 50 years. The Apapa Mill also boasts of modern silos with a storage capacity to 191,000 metric tons. Flour Mills has also made significant investments in power generation. The Company has 11 General Electric (GE) Jenbacher gas generators at its Apapa Mills, with a combined capacity of 30 megawatts. This has enabled the company to reduce the occurrence of production stoppages. In addition, the Company has a 30megawatt diesel plant at the same site to act as a backup in the event of any shortage of feedstock to the gas generators.
Purpose
Execute and optimize route-to-market strategies to ensure efficient product distribution, increased market penetration, and enhanced sales performance.
Drive execution excellence in distribution planning, customer segmentation, and trade partner management to maximize sales and profitability.
The Job
Develop and implement regional route-to-market strategies to improve distribution efficiency.
Optimize customer segmentation and ensure effective trade coverage.
Collaborate with sales teams to drive execution of distribution and retail execution plans.
Analyze sales and distribution data to identify gaps and opportunities for growth.
Monitor distributor performance and ensure adherence to agreed service levels.
Strengthen trade partnerships to enhance product availability and visibility.
Conduct regular field visits to assess execution effectiveness and competitor activities.
Support the implementation of new route-to-market initiatives and technologies.
Qualifications
HND / Bachelor’s Degree in Business Administration, Marketing, Supply Chain, or a related field.
Experience:
5 – 8 years of experience in route-to-market execution, distribution management, or sales operations, preferably in FMCG or food manufacturing.
The Person Must:
Possess strong knowledge of route-to-market strategies and distribution management within a regional sales environment.
Demonstrate the ability to analyze sales and distribution data to identify performance gaps and growth opportunities.
Have experience in customer segmentation, trade coverage planning, and retail execution.
Be skilled in distributor and trade partner management, ensuring adherence to service level agreements and operational standards.
Be proficient in Microsoft Excel or other data analysis tools for reporting and performance tracking.