AllFlavors Supreme Foods was established in 2018. We manufacture premium quality snacks at affordable prices for everyone. We use high-quality ingredients, top-quality machines, and advanced techniques to reach and maintain our product’s premium quality. Job Summary
We are seeking an ambitious and results-oriented Regional Sales Manager to champion the growth of our premium peanut products across Lagos, with a strong focus on the Open Market and HoReCa (Hotels, Restaurants, and Cafés) channels. This is an exciting opportunity to join a fast-growing food manufacturing company where your expertise will directly shape market expansion, drive revenue, and strengthen our brand presence.
If you are commercially minded, customer-focused, and motivated by achieving exceptional sales results, we would love to hear from you.
Key Responsibilities
Develop and implement regional sales strategies to achieve revenue and market share targets.
Drive product distribution and availability across open markets, distributors, wholesalers, retailers, and HoReCa accounts.
Identify, develop, and manage key customer relationships while expanding the company’s customer base.
Recruit, coach, supervise, and motivate the regional sales team to achieve sales objectives.
Monitor market trends, competitor activities, pricing, and customer feedback to identify growth opportunities.
Ensure effective route-to-market execution and optimum product visibility.
Prepare sales forecasts, budgets, performance reports, and market intelligence for Management.
Collaborate with Production, Logistics, and Customer Service teams to ensure timely product availability and customer satisfaction.
Monitor customer collections and ensure adherence to the Company’s credit policy.
Ensure the achievement of monthly, quarterly, and annual sales targets.
Requirements
Bachelor’s Degree or HND in Marketing, Business Administration, or a related discipline.
Minimum of 5 years’ experience in FMCG sales, with at least 2 years in a managerial or regional sales role.
Proven experience managing Open Market and HoReCa channels within Lagos.
Strong network of distributors, wholesalers, retailers, and HoReCa customers.
Demonstrated ability to lead high-performing sales teams and consistently achieve sales targets.
Excellent negotiation, communication, analytical, and leadership skills.
Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
Valid driver’s license and willingness to travel extensively within the assigned region.
Core Competencies:
Strategic Sales Planning
Business Development
Distributor & Key Account Management
Team Leadership & Performance Management
Market Expansion
Customer Relationship Management
Commercial & Financial Acumen
Negotiation & Closing Skills.