Diageo is still a relatively young company – we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks – wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James’s Gate brewery in Dublin, going on to create a globally iconic brand.
Purpose of Role
The role of the Consumer Planning team is to proactively provide a comprehensive, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
This role is focused on delivering consumer research insights that are shareable across the region.
Role Responsibilities:
Apply measurement and evaluation insights to enhance A&P spend efficiency and innovation.
Influence strategic decisions through consumer and shopper-led insights.
Inspire change by fueling the business with consumer-led provocations and understanding.
Identify opportunities for brand, category, and market growth.
Synthesize data from various sources to provide actionable insights.
Stay externally attentive to cultural, trend, and market dynamics for growth detection.
Experience / skills required:
Deeply curious about consumers, shoppers, innovation, our brands and markets
. 3 – 5 years relevant experience in research related fields
Immersed in culture
Strong knowledge of marketing research methods, statistical analysis approaches, and research terminology.
Innovative and creative but also intellectually thorough in the thinking – an expert in both the art and the science of Planning
An individual who has the ability to influence across senior levels in the Category and Brand Communities
Excellent analytical skills to integrate and draw conclusions from multiple data sources.
Proficiency in redefining data into actionable insights for informed decision-making.
Strong communication skills, leadership behavior, project management skills, and ability to work under pressure