ReelFruit’s had its humble beginnings in a small apartment in Surulere, Lagos. In 2012, our founder birthed the idea of a new snack company; A first-of-its-kind that would offer dried fruit snacks, made in Nigeria but sold to the world. With this dream in mind, we launched our first range of dried mango and pineapple in March 2013, our first lucky break came from Prince Ebeano Supermarket, Lekki, who stocked our products – and the rest is history.
Today, we have a range of over 10 SKUs retailed in over 250 stores nationwide and have served our snacks on local and international airlines, schools, hotels and restaurants.Job Description
The Retail Sales Executive is responsible for acquiring new trade accounts, retaining existing customers, increasing product visibility, and executing account plans to meet sales targets.
This includes conducting discovery sales calls, identifying customer needs, and maintaining strong stakeholder relationships.
Responsibilities
Sales and Business Development:
Acquire new retail outlets and expand the existing customer base.
Conduct discovery calls and sales presentations to understand client needs and close deals.
Execute account plans to upsell and cross-sell products.
Maintain updated knowledge of products and industry trends.
Relationship Building and Account Management:
Establish and maintain relationships with decision-makers and influencers in customer organizations.
Understand customer pain points and ensure satisfaction through tailored solutions.
Optimize customer accounts to prevent stock-outs and ensure full product visibility.
Sales Strategy and Execution:
Implement sales strategies as directed by the manager.
Monitor competitor activities and market trends to inform tactical decision-making.
Provide daily and weekly sales reports to track progress and inform leadership.
Reporting and Documentation:
Maintain detailed and accurate sales records.
Provide actionable insights from sales activities and market feedback.
Conduct quarterly sales forecasting and performance analysis.
Educational Qualifications, Experience & Requirements
Minimum of HND / B.Sc. / B.A. in Marketing, Business Administration, or relevant field.
1 – 3 years of retail or modern trade sales experience, preferably in FMCG.
Strong ability to generate business leads and expand customer base.
Strategic thinker with negotiation and decision-making capabilities.
Ability to multitask, prioritize work, and meet deadlines independently.
Self-motivated, target-driven, customer-centric, and solution-oriented.
Excellent interpersonal and communication skills with a strong sense of ownership.
