AshLuxury is the premiere-commerce destination where style meets luxury, renowned for providing its customers with specially curated high-fashion and cutting-edge designer clothes and accessories.Role Overview
As a Senior Brand Manager, you will be responsible for driving the strategic development, execution, and performance of the brand to ensure sustained growth, equity, and market leadership.
You will oversee brand positioning, campaign execution, and cross-functional collaboration to deliver a seamless brand experience across all channels and touchpoints.
Key Responsibilities
Brand Strategy & Development:
Lead the development and execution of the brand strategy to achieve business goals.
Define and refine brand identity, positioning, and messaging to align with target audiences and market trends.
Ensure consistent brand representation across all channels, including retail, e-commerce, and wholesale.
Campaign Management:
Plan and manage 360-degree marketing campaigns, including seasonal launches and promotional events.
Collaborate with creative and digital teams to create compelling storytelling and assets.
Analyze campaign performance and optimize strategies for future initiatives.
Consumer Insights & Market Analysis:
Conduct market research and analyze customer data to inform brand strategies and identify growth opportunities.
Monitor competitor activity, market trends, and emerging consumer behaviors.
Cross-functional Collaboration:
Work closely with design, product development, and sales teams to align brand strategy with product offerings.
Partner with PR and influencer marketing teams to maximize exposure and engagement.
Budget Management:
Manage and allocate the brand budget efficiently, ensuring a strong return on investment.
Oversee agency relationships and contracts to ensure quality delivery.
Leadership & Team Development:
Mentor and guide junior team members, fostering a culture of creativity and accountability.
Lead cross-functional meetings and presentations to communicate brand performance and strategies.
Qualifications
Bachelor’s Degree in Marketing, Business, or a related field (MBA preferred).
10+ years of experience in brand management, ideally within the fashion, lifestyle, FMCG or luxury industry.
Strong understanding of the fashion market, trends, and customer psychology.
Proven success in developing and executing innovative brand strategies and campaigns.
Excellent leadership, project management, and communication skills.
Proficiency in analytics and tools for measuring brand and campaign performance.
Passion for fashion, creativity, and an eye for detail.